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Daniel O'neil

Daniel O’Neil is a business analyst at The Understanding Group

The Understanding Group (TUG), an information architecture practice headquartered in Ann Arbor, MI, is pleased to announce that Daniel O’Neil has joined the company’s Ann Arbor office as a Business Analyst.

Daniel comes to TUG with a diverse and deep skill set, having worked as a programmer, system architect, business analyst, and marketing analyst. His career spans work in many industries, including pharmaceutical, financial, academic, information technology and search marketing. Daniel is a passionate advocate for the explanatory power of web analytics. He loves to help companies identify effective and insightful metrics that can drive their business strategy, especially in conjunction with information architecture practices.

“Daniel’s innate curiosity, deep intellect, and his ability to connect the dots makes him an exceptional analyst,” says Bob Royce, president of The Understanding Group, “Business analysis and web analytics are key inputs to our work. Having worked with Daniel in the past, I was keen to bring on board as soon as practical.”

Daniel will be based in TUG’s Ann Arbor office where he will work to build out TUG’s analytics practice.

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