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Dan Klyn and I are excited to be running a workshop on “Information Architecture Essentials” at this year’s South By Southwest Interactive event in Austin — Saturday, March 14, 9:30 am to 6 pm, Texas Standard Time.

We’ve geared this workshop from the perspective that IA isn’t just for people who have “information architect” in their job description, and it’s not just for a single slice of a design project. Rather, it’s an important dimension of any engagement—from before the project begins until well after it ends. If you’re making stuff that has to make sense across various links, places, apps, services, or even devices, you need information architecture.

It’ll be a fun day of brain candy and collaboration. Signup for workshops will be possible at a date closer to the event, but you can get on a notification list by emailing workshops@sxsw.com. Badges for SXSW are on sale now.

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