Welcome! TUG Notes: IA News & Insights
We’re growing! TUG welcomes Bill Holsinger-Robinson, who has joined TUG as our new vice president of client services. Bill has a deep background in entrepreneurship and technology, and will be based at our Grand Rapids location.
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Understanding Information Architecture
By: Dan Klyn
The “north star” TUG uses to guide our efforts can be phrased as a maxim: the products and services we design must reflect something meaningful in the world, and then make it useful. Read the full article.
What Happens When IAs Meet Building Architects?
Visualizing Search Analytics Data, Part II: Search Accuracy
Reflecting on 15 Years of the IA Summit
ARTICLES WE’RE READING
Architecture, Design, and the Connected Environment
By: Andy Fitzgerald
Just when it seems we’re starting to get our heads around the mobile revolution, another design challenge has risen up: the Internet of Things. Read the full article.
How to Breathe Life into Personas
By: Barnabas Nagy
“Thinking about users as ‘just users’ is just plain harmful… . If we have empathy, we will not design something that would make these people feel trapped, cheated, or confused.” Read the full article.
Design is the Rendering of Intent
By: Jared Spool
This article gets to a theme that we are seeing more and more: people are pulling back from the “just jump in and make stuff” myth. But we think that doing user research to figure out intention is only a supplement: it’s the vision, purpose, and the architecture that sets the right foundations for getting there. Read the full article.