The header for The Understanding Group's newsletter. It contains the company logo and a photo of a tugboat pulling a ship.

Good Tidings of Great Joy!

When you think about your website, does joy come to mind? We think that a good website can—and should—be something that is not only useful and scalable, but delightful as well. This month, Daniel O’Neil talks about what goes into designing a joyful user experience, and Jim Hoogewind shares how to make your website project a success.

For the holiday season, The Understanding Group sends good tidings to you and your kin, and we hope that you find joy in every aspect of your work and life in 2016.




Headshot of Jim Hoogewind, vice president of business development at TUG

Three Keys to Making Your Next Website Project a Success

by Jim Hoogewind

From his experience selling website design and development services for almost 11 years, Jim shares three key differentiators that he’s found will make your next website project a success.


headshot of Daniel ONeil, business analyst for The Understanding Group

Part I: Good Web Design Creates Joyful User Experiences

by Daniel O’Neil

Do users experience joy when they effortlessly execute an app, or when they overcome epic digital challenges? Well, it’s both cases. In this blog post, Good Web Design Creates Joyful User Experiences, Daniel discusses the how context and intent sets the stage for interaction design.


Part II: Mastery and Action: Designing Joyful Websites

by Daniel O’Neil

In Designing Joyful Websites, Daniel writes about what it takes to master a task, and urges designers to be mindful of what we ask of our users.




Seven Simple Ways to Get More From Ethnographic Research

by Nick Kellingley

On the Interaction Design Foundation’s blog, Nick describes how ethnographic research “allows you to delve into who your users are and the environments in which they operate. It gives great insight into that way that users will interact with your product.” For more information about ethnography, see also Amy Goldmacher’s article from July: Understanding Consumer Behavior.

Interested in learning to use and apply ethnographic research for your website? Check out Amy’s workshop: Ethnography 101.


The Age of Information Architecture

by Peter Morville

In this post for UX Booth, Peter reflects on the emotional impact of the 4th edition of the seminal work that he co-authored, Information Architecture: For the Web and Beyond (aka, the Polar Bear book), and his journey to this point.


Q&A with Abby Covert

In a recorded video interview, Abby takes questions from Blab Beta viewers and shares stories from her professional experiences.



logoWorld IA Day

February 20—Various Cities
Kaarin Hoff:  Ann Arbor
Peter Morville:  Boston
Dan Klyn:  Bristol, UK
Jessica DuVerneay:  Milwaukee


Ignite UX 2016Ignite UX

March 15, 2016—Ann Arbor, Michigan
TUG is a proud sponsor of Ignite UX Michigan. Talk submissions are due January 10, 2016.




Find out how you can put the what before the how on your next website redesign or e-commerce optimization project.

Contact Jim Hoogewind at today to learn how information architecture can bring structure to your world and understanding to your site visitors.

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