Check Out Our New Website
As information architects, we love making digital places that visitors find useful and delightful. This summer, our team undertook our own company’s web project—so that our visitors will have the same experience. The result is our newly architected blog and re-designed website. We invite you take a look and let us know what you think!
We welcome Jim Hoogewind to our Ann Arbor office as our new vice president for business development. Jim brings a wealth of sales experience from the web industry. We are delighted to have him on board!
Ethnography for User Research
When you need to address user experience problems, bring in an experienced ethnographer to help you understand consumer behavior.
TUG Talk: Prototypes and Wireframes
Grand Rapids team members Grant and Jessica shared their favorite tools and approaches at a joint workshop that focused on prototypes and wireframes.
TUG Talk: UXStrat
Dan and Andrew taught their IA Essentials workshop at UXSTRAT 2015 to a terrific group of participants who filled the room with their energy and hands-on meaning-making, and Andrew gave a talk on Understanding Context. Slides and notes from Andrew’s talk are here!
Information Architecture: Grad School Edition
by Dan Klyn
Ever wonder what taking a class on information architecture would be like? Take a peek: Dan teaches IA theory and practice to graduate students at The University of Michigan’s School of Information.
WHAT WE’RE READING
So You Want to be an Information Architect?
Sound advice from kindred spirit Abby (the IA) Covert: before you leave your current job, ask yourself if you’re already doing the work of an IA.
The Good, the Bad and the Ugly: A Language of Critique for Information Architecture
“Information architecture is more than wireframes. But we’re confined by the mindset that thinks IA is a box to check off on a project plan. If you find this a problem, you’ll want a way to change the discourse.”
October 23-24—Bologna, Italy
Andrew Hinton: “Verum Factum: Making the World with Language”
Dan Klyn: “Strategy and Structure: Doing it Right and How You’d Know”
November 2-3—Washington D.C.
Peter Morville: Opening Keynote: “The Architecture of Understanding”
Jessica DuVerneay and Naomi Oorbeck: “Taxonomy Lifehacks: Lightweight Taxonomy Approaches for Digital Practitioners”
February 20—Various Cities
Peter Morville: Boston
Dan Klyn: Bristol, UK
Jessica DuVerneay: Milwaukee
INTERESTED IN WHAT WE DO?
Find out how you can put the what before the how on your next website redesign or e-commerce optimization project.
Contact Jim Hoogewind at Jim@understandinggroup.com today to learn how information architecture can bring structure to your world and understanding to your site visitors.