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TUG‘s co-founder Dan Klyn and his mentor Peter Morville will be traveling 10,283 km to Tokyo, Japan next week for the UX Strategy Forum 2015 Summer conference where Peter will be giving the opening keynote address.

The event takes place on July 15 and 16, and is offered with real-time translation of each session into both Japanese and English. Look for reports from the event on TUG’s Twitter stream beginning on July 15.

According to the English-language version of the conference website:

The central focus of this forum is “Bases of the Methods.” Welcoming six domestic and foreign UX experts as guest speakers, we will take a look at UX strategy from diverse perspectives; through presentations on UX design, methods and underlying concepts, case studies, and panel discussions. Join our two-day experience for an in-depth tour of UX design and research trends, and gain insight on the future direction of UX strategy.

Keynote at UX Strategy Forum 2015

Peter Morville’s keynote will address the topic of “The Architecture of Understanding”:

If we hope to move forward, the UX community must go deep. We’ve been seduced by surface at the expense of understanding. We think we’re designing software, websites, and experiences. But we’re not. We are agents of change.

Until we accept this mission, we will forever repeat our mistakes. How can we work together when we’re divided by silos? How will we innovate while blinded by cultural illiteracy? The things we make are reflections of the language we use and the ways we organize ourselves.

In this spirited tour of information architecture, organizational strategy, and systems thinking, Peter Morville draws from his new book, Intertwingled, to reveal how everything is connected from code to culture. It’s a trip into the wilderness of cognition and complexity that delivers a simple message: the UX community can change the world, but only if we have the courage to go deep.


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