Thanks to everybody who braved icy roads and freezing rain to attend today’s meeting of the U-M Communicator’s Forum. The freeway between Grand Rapids and Lansing was closed at 5:30 a.m. when I was trying to attend this event in person, so I back-tracked to our Grand Rapids studio and gave the presentation on digital strategy via Skype.

The presentation covers four principles for producing structures that embody and reflect a thoughtful strategy:

  • Mapped intentions
  • Meaningful arrangement
  • Dumb models
  • Meaningful vocabulary
  • The audio from this presentation is embedded above. You can download the slides for this talk on SlideShare.

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