We expect our websites and mobile presence to do it all: engage existing and potential clients, recruit top talent, and serve up just the right piece of content at exactly the right time. Personas are a proven tool to help us overcome our internal biases and to understand what it takes to provide a great user experience for multiple audiences.

This webinar was first presented by Bill Holsinger-Robinson, Dan Eizans, Jessica DuVerneay, and Kris McNeil for the Ruby Law Thought Leadership Series on April 24, 2014.

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