People spend more and more time engaging with digital places. While technology advances ever faster, our brains still work the same. Wherever we go, we make sense of things by understanding the kind of place we’re in. Placemaking and sensemaking go hand-in-hand.
When you visit digital places, language is the infrastructure holding it all together: you make sense of where you are using the navigation, headlines, symbols and labels. You carefully choose the words you use to describe your business. Our information architects carefully architect the system of language to frame your digital places.
Mobile user experience matters. Digital places need to work in different contexts but maintain the integrity of what you’re trying to communicate, no matter how your visitors are getting there.
Ontology: What are the important concepts and words in your world? What do they mean? How can we communicate them to your visitors?
Taxonomy: How will we list and arrange those words? What will the navigation look like?
Choreography: What workflows make sense to your visitors? How will people interact in your place?
Depending on the size and complexity of your organization and site, we can tailor our information architecture consulting services to meet your needs.