Digital Places Are Hard to Get Right

Too many demands clamor for too little space. Visitors have short attention spans. That’s why you need information architects.

How Can You Create a Great Digital Place with Information Architecture Services?

Like our counterparts in the built environment, information architects provide services that create vision and strategy. Our IA consultants help you plan and structure places that serve complex needs and audiences. The result? Visitors engage with your websites, intranets, and portals and leave satisfied.

We Facilitate Your Planning Process

Whether it’s the digital equivalent of your corporate headquarters, a place to tell your story, your online store, or a combination, your digital places serve many purposes and people.

We work with your team to understand what kind of place your website wants to be, and how to measure success. We identify the trade-offs and competing demands that need to be balanced.

We facilitate organizational alignment around goals and priorities.

We Help You Understand Your Visitors

Many different kinds of people visit your digital place. Each of them have something they want to do. Some are quite sure of what they want. Others are not so sure.

We help you identify the people you most want to serve, and learn how they want to engage with you online and how they talk about the world.

We meld this understanding into various kinds of models, such as personas. Models help you and your team stay focused on your priorities as you design your site.

We Deliver Plans Your Team Will Love

Information architecture provides the system of language that forms the foundation of your digital place. With this strong foundation, your site will be easy to use, scale over time, and delight your visitors.

Our IA consultants deliver a set of blueprints and specifications, like sitemaps and wireframes, tailored to your needs. So whether your developers are in-house or overseas, using agile, waterfall, or “agile-fall”, we will deliver the right level of detail.

We Apply Our Process on Many Different Scales

Some clients come to us with smaller projects like, “I need to fix the interaction design of my fundraising page.” We might start with user experience research before reworking the page, or even a user experience assessment.

The information architecture of your digital place supports your visitors at multiple levels—from global navigation that ties everything together to the detailed interaction that boosts engagement and sales, and everything in between.

Depending on your situation we tailor our process to fit the level of detail you need…

Herman Miller information architecture Sketch

Improved Navigation

When Herman Miller needed to dramatically increase the number of products sold on their site, we helped redesign navigation to support the increased selection.

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City of Ann Arbor Web Page after information architecture consulting services

Global Navigation and Page Templates

We made it easier to find things on the City of Ann Arbor’s site by introducing simpler global navigation and new templates for sections such as Parks & Recreation.

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ACI website, after information architecture consulting services

Re-Architecting an Entire Site

We helped the American Concrete Institute re-imagine how they engaged with both members and visitors, from students to industry veterans.

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Who Is This For?

  • Teams, organizations, and businesses that need to achieve business goals and meet the needs of their users.
  • Marketing and digital teams with a lean staff that need to extend project capabilities.
  • Large enterprises with an established UX team that wants to outsource the IA work.

Our information architecture consultants work well with all types of development approaches, and are well versed in both waterfall and Agile product development cycles.

What Questions Can Information Architecture Services Answer?

  • How should our digital environment support our larger business goals?
  • What are the measurable, actionable goals for our site?
  • What is working for our site? What needs attention?
  • What type of place should we make to welcome our users?
  • How can we increase conversions?
  • What language and vocabulary works for our goals?
  • How can we make a complex workflow more clear?
  • How can we build a sustainable site structure that scales and is relevant three to five years from now?

We Customize Our Services for Your Organization’s Needs

Depending on the size and complexity of your organization and site, we can tailor our information architecture consulting services to meet your needs.

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