Like our counterparts in the built environment, information architects provide services that create vision and strategy. Our IA consultants help you plan and structure places that serve complex needs and audiences. The result? Visitors engage with your websites, intranets, and portals and leave satisfied.
Whether it’s the digital equivalent of your corporate headquarters, a place to tell your story, your online store, or a combination, your digital places serve many purposes and people.
We work with your team to understand what kind of place your website wants to be, and how to measure success. We identify the trade-offs and competing demands that need to be balanced.
We facilitate organizational alignment around goals and priorities.
Many different kinds of people visit your digital place. Each of them have something they want to do. Some are quite sure of what they want. Others are not so sure.
We help you identify the people you most want to serve, and learn how they want to engage with you online and how they talk about the world.
We meld this understanding into various kinds of models, such as personas. Models help you and your team stay focused on your priorities as you design your site.
Information architecture provides the system of language that forms the foundation of your digital place. With this strong foundation, your site will be easy to use, scale over time, and delight your visitors.
Our IA consultants deliver a set of blueprints and specifications, like sitemaps and wireframes, tailored to your needs. So whether your developers are in-house or overseas, using agile, waterfall, or “agile-fall”, we will deliver the right level of detail.
Some clients come to us with smaller projects like, “I need to fix the interaction design of my fundraising page.” We might start with user experience research before reworking the page, or even a user experience assessment.
The information architecture of your digital place supports your visitors at multiple levels—from global navigation that ties everything together to the detailed interaction that boosts engagement and sales, and everything in between.
Depending on your situation we tailor our process to fit the level of detail you need…
Our information architecture consultants work well with all types of development approaches, and are well versed in both waterfall and Agile product development cycles.