With user experience (UX) research, you will learn more about your users—what information they need, how they view your current site, and what motivates them to come back. Gathering and applying user insights is a sure way to make improvements to your site at almost any point of your product development cycle.
Our clients recommend us for the development of personas and scenarios, TUG’s most robust way to ensure the places we architect are well-designed for users.
We often employ a wide variety of techniques to ensure a multi-faceted understanding of your users. We specialize in lean user testing, ensuring that the research portion of your project’s budget isn’t out of proportion to the tactical plans you need. Each method has its strengths, and we work with you to determine the best choice for your project’s goals and constraints. Methods we often use include:
User experience research is invaluable at any stage of your product development cycle. We work with your team to come up with the best way to gain actionable user insights based on your business goals, your team’s existing user research capabilities and documentation, and time or financial constraints.
We understand that one size does not fit all, so we take great care to develop a user-centered research plan with the most meaningful impact on your product—at whatever stage it might be.