Learn More about Your Visitors

Using research to understand and meet your users’ needs and expectations for your site is the first step in creating a lasting relationship.

Make Meaningful, Targeted Improvements

With user experience (UX) research, you will learn more about your users—what information they need, how they view your current site, and what motivates them to come back. Gathering and applying user insights is a sure way to make improvements to your site at almost any point of your product development cycle.

Our clients recommend us for the development of personas and scenarios, TUG’s most robust way to ensure the places we architect are well-designed for users.

Our clients recommend us for the development of personas and scenarios, TUG’s most robust way to ensure the places we architect are well-designed for users.

Our UX Research Toolkit

We often employ a wide variety of techniques to ensure a multi-faceted understanding of your users. We specialize in lean user testing, ensuring that the research portion of your project’s budget isn’t out of proportion to the tactical plans you need. Each method has its strengths, and we work with you to determine the best choice for your project’s goals and constraints. Methods we often use include:

Generative Research

  • user interviews to gather qualitative data
  • ethnographic research

Targeted Research

  • quantitative data analysis
  • taxonomy or navigation testing

Models

  • user personas and scenarios
  • site-wide user journey testing

User-Experience-Research-Map

Who Is This For?

  • Teams, organizations, and businesses who want to know more about their users—whether it’s a deep, up-front understanding of users, or more frequent user testing based insights to inform an Agile development cycle.
  • Product managers, marketing professionals, and UX teams alike work with TUG to understand users better, which is a great way to either dip their toes into user research, or further augment their existing research practice.

We Customize Our Research for Your Organization’s Needs

User experience research is invaluable at any stage of your product development cycle. We work with your team to come up with the best way to gain actionable user insights based on your business goals, your team’s existing user research capabilities and documentation, and time or financial constraints.

We understand that one size does not fit all, so we take great care to develop a user-centered research plan with the most meaningful impact on your product—at whatever stage it might be.

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