Studying what people do in their natural settings is a great way to discover opportunities for innovation. Ethnographic research methods provide ways of studying human behavior that reveal how and why people engage with the world in ways that are meaningful to them.
A combination of short lectures and hands-on activities will provide participants with best practices, practical understanding, and usable tools to bring back to their organizations. No previous knowledge or experience in user research is needed.
Upon completion of Ethnography 101, you will be able to:
Workshops can be tailored in many ways—including group size, time constraints, budget, desired outcomes, team skill level, learning styles, and product stage. If you don’t see what you are looking for, please let us know. We’d love to come up with something that best meets your needs.