Bring Power and Clarity to the UX Planning Process

Learn the IA’s “way of seeing” and apply it to your user experience or interaction design practice.

Course Description

In our IA Bootcamp for UXers, participants will learn the basics of Information Architecture (IA) as it relates to User Experience (UX) and Interaction Design (IxD) from highly-skilled and well known practitioners.

There are many excellent resources for learning well-established IA tools and methods (such as user research, card sorting, mental models, etc.). Rather than teaching those in detail, this workshop will touch on new ways to think about and use them.

Take This Course If:

  • You want to understand the fundamentals of Information Architecture (IA) as they relate to User Experience (UX) work.
  • You need your UX deliverables to make sense across contexts and channels.
  • You would enjoy getting up-to-speed on emerging scholarship and theory around IA, and applying those principles to your UX work.
  • You need to level up in an increasingly-commodified UX talent space.

Who Is This For?

The power and clarity that IA brings to the user experience planning process is something every UXer can benefit from and participate in. As a practitioner-focused bootcamp, if you “do UX” or manage teams of UXers, this course is for you. Key roles include but are not limited to:

  • User experience designers
  • Interaction designers
  • Visual designers
  • Writers and content strategists
  • Product managers or owners

Individuals or teams can sign up, and teams will especially benefit from this opportunity to learn together in an IA-intensive experience.

Upon completion of IA Bootcamp for UXers, you will be able to:

  • Understand high-level theoretical and practical components behind IA.
  • Understand the value of utilizing IA approaches.
  • Plan for the foundation and direction of UX design.
  • Understand the implications of language as a key structural element.
  • Understand and implement Performance Continuums to establish ideal strategic direction.
  • Use functional models to create high-level clarity for complex systems.
  • Create functional models that bridge the gap between business needs and user needs.
  • Create meaningful, valuable IA structural design artifacts that go beyond “Wireframes” or “Sitemaps.”

Course Structure

Day One
Participants are introduced to models for understanding and developing architectural perspectives and applying them in the planning of products, services and experiences—within and across channels.

Day Two
Participants are guided in making structures with and for information in ways that lean into and take advantage of complexity (as opposed to simplifying or masking it).

Through all necessary and available means—including rapid paper prototyping, examples, and role-playing—TUG instructors will teach you how to construct information architectures that make sense. Hands-on activities will focus on newer, emerging methods we have found useful in our own IA practice.

In teams, you will work through a variety of exercises and discussions that will encourage you to immediately apply the information taught in several engaging, entertaining, and enlightening mini-lectures.

We Customize Training to Your Needs

Workshops can be tailored in many ways—including group size, time constraints, budget, desired outcomes, team skill level, learning styles, and product stage. If you don’t see what you are looking for, please let us know. We’d love to come up with something that best meets your needs.

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