What is Information Architecture?

Learn the key IA concepts that will help you better organize and manage information across multiple contexts.

Course Description

Information architecture does for digital products and services the same kinds of things architecture does for buildings: deciding on structures that make meaningful and enduring changes to the human environment.

But information architecture isn’t just for people who have “information architect” in their job description, and it’s not just for a single slice of a design project. Rather, it’s an important dimension of any engagement—from before the project begins until well after it ends.

Covering basic to advanced concepts and practices, this workshop provides a survey of what information architecture is, what it is becoming, and the role it plays in product management and experience design.

Take This Course If:

  • You want to understand what it means to “architect information.”
  • You want to know how to define, align, and connect complex information across channels and contexts.
  • You want to know how the structure of information relates to understanding.
  • You are intrigued by the unique value information architecture brings to the creation and delivery of products and services.

Who Is This For?

Anyone who is responsible for helping to decide what products and services are, how they should be connected (both within and across multiple channels), and/or creating content that has to make sense across various links, places, apps, services, or even devices. Key roles include:

  • Product managers
  • UX designers and managers
  • Communications and marketing team members
  • Developers and analysts

Recommended Reading:

  • Information Architecture for the World Wide Web, 4th Edition (the Polar Bear Book), by Louis Rosenfeld and Peter Morville
  • Understanding Context, by Andrew Hinton
  • Pervasive Information Architecture: Designing Cross-Channel User Experiences, by Jorge Arango, Louis Rosenfeld, and Peter Morville
  • How to Makes Sense of Any Mess, by Abby Covert
  • Intertwingled, by Peter Morville

We Customize Training to Your Needs

Workshops can be tailored in many ways—including group size, time constraints, budget, desired outcomes, team skill level, learning styles, and product stage. If you don’t see what you are looking for, please let us know. We’d love to come up with something that best meets your needs.

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