This two-day course provides a practical and theoretical foundation for anyone who wants learn Google Analytics and use it to measure their site’s performance. The course is a great start for beginners and also provides a value for more experienced users.
If you are responsible for reporting on the performance of your site, recommending changes or improvements, or managing online data campaigns, this data-driven bootcamp is for you. Key roles include but are not limited to:
Individuals or teams can sign up—teams will especially benefit from this opportunity to learn together. This class is helpful for any organizations that drive leads or sales through their websites.
Upon completion of Practical Google Analytics, you will be able to:
A key prerequisite is that the organization have Google Analytics set up and tracking data before the workshop starts. If this is not possible, we recommend talking to us about implementing Google Analytics before the class starts.
The company or team will need to provide a key contact person for the pre-workshop planning activities. This person will need to answer a questionnaire on goals for the training, as well as provide us with timely access to requested materials which may include, but are not limited to:
For the course itself, each participant will need access to an Internet-enabled computer and the company’s Google Analytics account.
In the first day, we outline the basic structure of the tool, then provide practical, step-by-step methods for using it to address the most common sales and marketing questions related to site performance. We will look at how to measure trends, determine the value and impact of incoming traffic sources, and learn how to discover the causes of a particular sales or marketing performance issue.
The second day we turn our attention more directly to user behavior on a site, what it tells you about performance, and what optimization strategies you can use to address it. The focus of the class is on conversion funnel creation, page-level performance analysis, and landing page optimization. Using a combination of qualitative and quantitative methods, you’ll learn how to identify potential problem areas and set up experiments to test possible solutions.
The course is designed to provide value on three levels. It will teach attendees:
TUG will provide a client-focused experience through a combination of lecture, labs, and workshops that specifically addresses your major organizational and site analysis needs. Examples of conceptual topics covered in the two-day course include:
Key skill topics covered in the two-day course include:
Workshops can be tailored in many ways—including group size, time constraints, budget, desired outcomes, team skill level, learning styles, and product stage. If you don’t see what you are looking for, please let us know. We’d love to come up with something that best meets your needs.