Conversation Is The Smallest Unit Of Change

On the 2nd Sunday of each month at 12pm (Eastern time), join The Understanding Group (TUG) for live conversation about information architecture.

Previous guests include Abby Covert, Andrew Hinton, Christina Wodtke, and Peter Merholz. Recordings and transcripts are posted after each episode.

This week’s conversation will focus on the intersection of content strategy and information architecture, with Kristina Mausser.

Sign Up For A Reminder To Tune In Live →

 

Learn With TUG At The IA Conference

Join TUG in New Orleans next month at North America’s premier information architecture gathering! An auspicious slate of new talks by the TUG team has been accepted into this year’s program, including:

  • Modeling As Organizational Awareness by Dan Cooney

  • Testing Structures With Dumb Prototypes by Joe Elmendorf

  • Making Sense With Business Object Models by Daniel O’Neil

  • A Sensible Framework For Information Architecture Projects by TUG president and co-founder Bob Royce

Learn more about the program for 2020, and register for the conference →

 

Information Architecture Case Study: Herman Miller

The team at Herman Miller needed to find a way to update the navigation system and product taxonomies on their eCommerce site.

With user research and low-fidelity prototype testing help from TUG, the labeling and navigation changes the team proposed and eventually implemented delivered impressive performance improvements.

“TUG people are really down to Earth; they listen and they understand; they apply their knowledge in thoughtful and meaningful ways and it’s not intimidating and it’s not pretentious. I like that.”

— eCommerce Channel Manager

Read the case study →

 

On-Demand Expert Evaluation Of Your Product, Site, Or Service

At your request, the information architects at TUG will identify structural design flaws in the information architecture of your digital product or service, and then identify high-impact changes to fix what’s wrong.

This work is not a replacement for a full-strength consulting engagement with TUG, but will prove to be worth every cent you spend on it, or you’ll get your money back. Aggressive discount for non-profit organizations.

Get An Assessment Now →
 

IA work comes down to grouping things in ways that come across as obvious.

And of course what’s obvious to one set of people will be anything but obvious to another set of people.

Ultimately, information architecture seeks to change behavior through distinctions. IA has the power to do this.


Watch a video of Jorge’s Arango’s World IA Day 2019 keynote on Vimeo →
 

About The Understanding Group (TUG)

People hire The Understanding Group (TUG) when they need to find a better way to organize + manage complex information.

TUG supports practitioners and teams through workshops, custom training, and architecture walks.

Schedule a conversation today →