Summary: Personas for user experience are a proven tool to help us overcome internal biases and understand what it takes to address the needs of multiple audiences.

We expect our websites and mobile presence to do it all: engage existing and potential clients, recruit top talent, and serve up just the right piece of content at exactly the right time. Personas are a proven tool to help us overcome our internal biases and to understand what it takes to provide a great user experience for multiple audiences.

This webinar was first presented by Bill Holsinger-Robinson, Dan Eizans, Jessica DuVerneay, and Kris McNeil for the Ruby Law Thought Leadership Series on April 24, 2014.