In IA Thought, Information Architecture
Summary: Daniel Eizans spoke at Content Strategy Forum 2013 on how Information Architecture, as the father of Content Strategy, can aid the field

I had the privilege of presenting at this year’s Content Strategy in Helsinki, Finland. Below is the talk information from the program and my slides.

The Topic:

In 2013, there are more Internet connected devices than people in the world. All these connected devices are content hungry service powered machines aimed at making life easier for users. Now more than ever, the world needs information architecture. Now more than ever, the world needs unprecedented collaboration from all the disciplines that IA spawned.

While we’re scrambling to define ourselves, our “expertise” and the services we want to provide, our foundations are crumbling beneath us. In an effort to carve out niches, the contexts we have created cry out for organization. This talk is a call to arms, a challenge to content practitioners, marketers, designers, stakeholders and technologists. We must focus on the systems we design and the contexts we create for our users and their devices by shoring up the foundations of Information Architecture.

Audience will learn:

  • How our current segmented structures will not scale to the proliferation of devices and technology
  • How we can begin to create a culture of collaboration among our fragmented disciplines
  • How we can modify the original tenants of information architecture to succeed in this goal.


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