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Summary: Architecture has much to teach us about how to create digital places that are good for people.
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How to think like an architect

Architecture in the physical world is something that we’re fascinated by here at TUG, in part because we take a similar approach to our web projects. Like architects, we employ the discipline of placemaking—the process by which undifferentiated “space” is formed into and experienced as a “place.”

While the practice of creating good places for humans originated 1000s of years ago in the built environment, Information Architects realize that in our digital age, people experience websites as places, too—places made of information.

One of our favorite things to do is explore cities where we can see our shared architectural principles in action—and you can join us! In September, Dan Klyn will be leading architecture walks in Detroit, Michigan, and Dublin, Ireland. We’d love to see you there!

What we’re thinking


What is the role of information architecture in a web design project?

by Bob Royce

Websites are places made of information, and architecting information is harder to do than it seems on the surface. How do information architects do it?


Is search the best findability strategy for your website?

by Daniel O’Neil

What is the best onsite findability strategy for your website? It depends on your users, what they already know, and how complex your site is.


The street sign: Navigation and findability

by Daniel O’Neil

Daniel digs into a familiar website navigational guide—directional signage—and describes when the strategy is most useful and the kinds of sites that use it well.

What we’re reading


To lead in the digital era, think like an architect, not a technologist
by Joe McKendrick

“When you look at your watch, the user interface is very clear. When someone asks you for the time, you don’t have to explain how the watch is working.”

Pace Layering: How Complex Systems Learn and Keep Learning
by Stewart Brand

From the author of the classic book, How Buildings Learn, Brand explains the concept of pace layers to describes the rates of change civilization—which applies to digital structures, too.

Featured World IA Day content

Welcome to a new TUG Notes feature! Here we’ll highlight a few recommended talks from the new World IA Day archive.

Architects Everywhere
Transcript of talk by Abby Covert in Zurich, Switzerland, in February 2016.

To deal with the reality of the impending “tsunami of information” approaching our shores, Abby debunks 4 of these misconceptions about IA.

Information Everywhere, Architect Everywhere
Transcript and video of talk by Peter Morville, keynote speaker for the first ever World Information Architecture Day in Depok, Indonesia in February 2016.

Peter talks about of key milestones in his career and important lessons he’s gleaned that have shaped the evolving practice of information architecture.

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