In Newsletter
Summary: In this issue of TUG Notes, Daniel, Jessica, and Travis describe the unique power of information architects, who bring vision, order and beauty to websites.
The header for The Understanding Group's newsletter. It contains the company logo and a photo of a tugboat pulling a ship.


Harness the Power of Information Architecture

Making good digital places isn’t easy. Complex information, multiple audiences with different needs, unclear goals—it can get messy. But it doesn’t have to. We at TUG believe information architecture is the antidote. In this issue, Daniel, Jessica, and Travis describe the unique ability of information architects and how they help to bring vision, order, and beauty to your digital places.




What Is an Information Architect?

Why Do You Need an Information Architect?

Daniel O'neil
by Daniel O’Neil

How are information architects like other architects? They all share vision for a place that is usable and delightful. But information architects don’t actually build your website—so why use one?


Product Managers’ Top 3 Misconceptions about IA

Jessica Duverneay
by Jessica DuVerneay

Many savvy, successful product managers are still stunted by these common myths about information architecture. Are you one of them?


Sustainable Information Architecture

Travis Lafleur
by Travis LaFleur

How do we ensure that the well-architected structures we help put in place are durable and lasting, while also flexible enough to adapt to changing needs? Enter governance.




In Pursuit of the Masterworks of Information Architecture

by Dan Klyn for ASIS&T

Dan Klyn shares a lesson in conducting an effective comparison and how it’s a powerful approach for recognizing and appreciating excellence. Using James Joyce’s Ulysses and Richard Saul Wurman’s The City, Form and Intent, Dan proposes criteria by which to judge the masterworks of IA.


What Good Means

Also from Dan Klyn—for Medium—a reflection upon his journey toward wholeness and understanding “what good means”—from his roots in Calvinism, through the works of Joyce; Robert Venturi and Denise Scott Brown; Louis Kahn; Wurman; and finally architect Christopher Alexander.


Building a Visual Language

by Karri Saarinen for Airbnb

Karri Saarinen posits that design has always been largely about systems and how to create products in a scalable and repeatable way. Digital products are perhaps the most fertile ground for implementing these systems and yet it’s not often considered a priority.


Understanding Information Architecture Via My Bookshelf

by Josh Anderson for

Josh Anderson illustrates the principles of information architecture by using his bookshelf to demonstrate how the arrangement of objects confers meaning.



We collect and curate some of the best IA news and information and send it out in a monthly digest that features:

  • Blog posts from TUG writers
  • Case studies
  • Upcoming IA and UX events

No spam, no ads. Just great content!

Subscribe to TUG’s Newsletter

Share on
Recommended Posts