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Summary: TUG welcomes information architect Naomi Oorbeck to our Ann Arbor office.
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TUG Wishes You Peace, Love, and Understanding

Naomi Oorbeck, information architect

Naomi Oorbeck is an information architect at The Understanding Group

Love wins. It’s that simple. And that belief is at the heart of what we do at The Understanding Group, when we help bring understanding to complex information spaces through the practice of information architecture.

It takes a lot of talented people to facilitate understanding, and we are delighted to expand our team once again this year. Help us welcome Naomi Oorbeck, who joins our Ann Arbor office. Most recently, Naomi worked for Hewlett-Packard, and brings with her an MSI from the University of Michigan’s School of Information.

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“Built to Last” IA Deliverables, Part 3: Integrating Models to Create Deep Meaning

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by Daniel O’Neil

In the final post of this three-part series, Daniel uses models to show how all the pieces of a complex project come together. Missed the first two part? Catch up here:

What Is a Taxonomy and Where Do I Start?

Headshot of Maria Sheler-Edwards

by Maria Sheler-Edwards

Maria shares a story that illustrates three easy things to overlook when you’re getting started on your web taxonomy.


Understanding Context

In his recently released book, Andrew Hinton describes how people perceive the world around them, showing how users touch, navigate, and comprehend environments made of language—and how we can make those places better.

Why Cards Are the Future of the Web

Paul Adams explains why cards will be the prevalent way to display information as screens get smaller.

Creating a Website Information Architecture in Six Steps

Nathaniel Davis demonstrates a basic approach to IA that starts with understanding the business, the user, and the content.

A Possible Map of Richard Saul Wurman (Or, One Iteration Thereof…)

Richard Saul Wurman, founding father of IA and creator of the TED conference, gives a 20-minute talk at the Business Innovation Factory in his inimitable style, weaving his wry observations into a conversation about some of his latest endeavors.

Spotlight on Inclusion and Accessibility at IA Summit

What can you expect at the IA Summit? Planner are working to ensure that the needs of the users with disabilities or those who use assistive technology are met, and sessions will appeal to a wide variety of learning styles.


Ask a Question

Find out how you can put the what before the how on your next website redesign or e-commerce optimization project.

Contact Bob Royce at today to learn how information architecture can bring structure to your world and understanding to your site visitors.

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