Every Website Starts with Why
Every website exists for a reason. Whether it’s to entertain, inform, educate, connect, or sell, you put a lot of time into creating a digital place that will help you meet your goals. Before any code gets written, do some work ahead of time and clarify your intent.
In our blog posts this month, Andrew, Daniel, and Travis discuss the importance of understanding your website’s “why” and agreeing on the words you use.
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TUG THOUGHTS
Getting Language Right: Workshop Recap and Podcast
How do people figure out their environments, especially online? Andrew taught participants in the UX Lisbon workshop some of the essential principles, and then brought it all together in a fun podcast with Abby the IA for UX Podcast.
understandinggroup.com/2015/06/ux-lisbon-2015-and-podcast-interview
How Does TUG Guide Web Development?
Daniel discusses TUG‘s method for discovering the true intent for your web development project: map your intentions, arrange for meaning, create models of what you want, and agree on a consistent and shared language.
understandinggroup.com/2015/06/how-does-tug-guide-web-development/
You Lost Them at “Glossary”: Create a Shared Vocabulary Instead
Speaking of agreeing on a consistent and shared language for your web project, Daniel dives a little deeper into how a shared vocabulary helps inform choices about design and implementation in ways that a glossary doesn’t.
understandinggroup.com/2015/06/create-a-structural-vocabulary
“What Before How” at UX Camp and IUE 2015
Travis shares his talks on TUG‘s “What Before How” framing for website projects, and describes four ways we’ve put that into practice.
understandinggroup.com/2015/06/what-before-how-at-ux-camp-and-iue-2015/
WHAT WE’RE READING
Conference Report of the 2015 IA Summit
Information architects value inquiry. Student and IA Institute scholarship recipient Elizabeth McDonald recounts some of the highlights and themes of the IA Summit in Minneapolis.
iainstitute.org/news/001552.php
Why White Space is Crucial to UX Design
It’s not just about aesthetics: white space improves comprehension by clustering visual information.
www.fastcodesign.com/3046656/why-white-space-is-crucial-to-ux-design
Information Architecture’s Role in UX Design
Friend of TUG Jorge Arango discusses the state of information architecture and the importance of designers’ understanding of context and perspective.
linkis.com/radar.oreilly.com/20/6ZiVs
UPCOMING EVENTS
UX Strategy Forum 2015
July 15—Tokyo, Japan
Peter Morville, Keynote: Architecture of Understanding
Dan Klyn: Strategy & Structure Doing It Right, and How You’d Know
UX STRAT USA 2015 International Conference
September 8-10, 2015—Athens, GA
Andrew Hinton will be speaking on user experience strategy and organizational context.
Webvisions Chicago
September 23-25—Chicago, IL
Dan Klyn and Andrew Hinton: Information Architecture Essentials
Andrew Hinton: Taming Context in the Internet of Things
Dan Klyn: Strategy and Structure: Doing it Right and How You’d Know
INTERESTED IN WHAT WE DO?
Find out how you can put the what before the how on your next website redesign or e-commerce optimization project.
Contact Bob Royce at bob@understandinggroup.com today to learn how information architecture can bring structure to your world and understanding to your site visitors.
