In News, Newsletter
Summary: In the October 2015 issue of The Understanding Group's monthly newsletter, we introduce our new VP of business development and our re-designed website.

Check Out Our New Website

As information architects, we love making digital places that visitors find useful and delightful. This summer, our team undertook our own company’s web project—so that our visitors will have the same experience. The result is our newly architected blog and re-designed website. We invite you take a look and let us know what you think!

Headshot of Jim Hoogewind, vice president of business development at TUGWe welcome Jim Hoogewind to our Ann Arbor office as our new vice president for business development. Jim brings a wealth of sales experience from the web industry. We are delighted to have him on board!




Amy Goldmacher

Ethnography for User Research

by Amy Goldmacher

When you need to address user experience problems, bring in an experienced ethnographer to help you understand consumer behavior.


TUG Talk

TUG Talk: Prototypes and Wireframes

by Jessica DuVerneay and Grant Carmichael

Grand Rapids team members Grant and Jessica shared their favorite tools and approaches at a joint workshop that focused on prototypes and wireframes.


TUG Talk

TUG Talk: UXStrat

by Dan Klyn and Andrew Hinton

Dan and Andrew taught their IA Essentials workshop at UXSTRAT 2015 to a terrific group of participants who filled the room with their energy and hands-on meaning-making, and Andrew gave a talk on Understanding Context. Slides and notes from Andrew’s talk are here!


Dan Klyn

Information Architecture: Grad School Edition

by Dan Klyn

Ever wonder what taking a class on information architecture would be like? Take a peek: Dan teaches IA theory and practice to graduate students at The University of Michigan’s School of Information.



So You Want to be an Information Architect?

Sound advice from kindred spirit Abby (the IA) Covert: before you leave your current job, ask yourself if you’re already doing the work of an IA.

The Good, the Bad and the Ugly: A Language of Critique for Information Architecture

“Information architecture is more than wireframes. But we’re confined by the mindset that thinks IA is a box to check off on a project plan. If you find this a problem, you’ll want a way to change the discourse.”



Italian IA SummitItalian IA Summit

October 23-24—Bologna, Italy

Andrew Hinton: “Verum Factum: Making the World with Language”
Dan Klyn: “Strategy and Structure: Doing it Right and How You’d Know”


Taxonomy Boot CampTaxonomy Boot Camp

November 2-3—Washington D.C.
Peter Morville: Opening Keynote: “The Architecture of Understanding”
Jessica DuVerneay and Naomi Oorbeck: “Taxonomy Lifehacks: Lightweight Taxonomy Approaches for Digital Practitioners”

World IA Day, 2016World IA Day

February 20—Various Cities
Peter Morville:  Boston
Dan Klyn:  Bristol, UK
Jessica DuVerneay:  Milwaukee


Ask a Question

Find out how you can put the what before the how on your next website redesign or e-commerce optimization project.

Contact Jim Hoogewind at today to learn how information architecture can bring structure to your world and understanding to your site visitors.

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