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Summary: TUG is pleased to announce a strategic partnership with Peter Morville and Semantic Studios, his information architecture and UX consulting firm.

Peter Morville, information architectThe Understanding Group (TUG), an Information Architecture practice headquartered in Ann Arbor, Michigan, is pleased to announce a strategic partnership with Peter Morville and Semantic Studios.

Peter Morville is a founding father in the modern information architecture discipline and co-author of the best-selling book Information Architecture for the World Wide Web. He is the author of Intertwingled, Search Patterns, and Ambient Findability. As CEO of Argus Associates (1994–2001), Peter built the first information architecture consulting practice,and he remains a prominent figure promoting the development and growth of information architecture as a discipline across the globe.

“It is an honor and a privilege to work with a pioneer like Peter,” says Bob Royce, President of The Understanding Group, “We and our clients will benefit from his unique wisdom and insights.”

Peter will be working with TUG on the company’s most challenging projects as well as helping to shape TUG‘s culture and approach to work.

TUG is in a great position to re-ignite the practice of information architecture,” says Peter. “We collaborated successfully on a project with Macy’s and I’ve known Dan Klyn (TUG‘s co-founder) for years. He has tremendous e-commerce experience and a real passion for information architecture. I look forward to working closely together.”

About The Understanding Group, LLC

Founded in 2011, The Understanding Group is an information architecture practice that provides strategy and structure for digital communication to facilitate improved experiences that benefit organizations and their users. We believe that understanding should always precede action.


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