https://understandinggroup.com/ia-practice daily 0.75 2024-04-15 https://understandinggroup.com/ia-practice/the-three-laws-of-good-project-roadmapping monthly 0.5 2024-08-23 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1cfce1c2-3154-495a-b2ae-9e99246e208b/jeff_patton_the_backbone.jpg IA Practice Articles - The Three Laws of Good Roadmapping Jeff Patton’s “Backbone” and “Skeleton” concept https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/fffa0b43-e980-4310-bf66-ea61556ac67d/Roadmap+Opportunities.jpg IA Practice Articles - The Three Laws of Good Roadmapping - Make it stand out Four phases of an implementation road map organized by the emphasis of each phase. Note the “backbone” at the top and the walking skeleton, which is organized by people, process, and technology, which allows various team members to engage with details that they feel like they can understand and utilize. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/c98c2454-3e8e-40c5-93f3-36e84a3830c5/The+Big+Roadmap+Picture.jpg IA Practice Articles - The Three Laws of Good Roadmapping - Make it stand out Contextualizing the road map by its dependencies, intentions, and basic prioritization. Note that sequences can be gleaned from this model but there is no need to add a schedule or deadlines here. That will be managed in the actual project effort and as scope and costs are estimated. https://understandinggroup.com/ia-practice/three-guidelines-for-making-useful-taxonomies monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/a0f9fa76-0ceb-4def-8975-56799096299c/Roman+map+scroll+with+detail+of+the+journey+start.jpg IA Practice Articles - Three Guidelines For Making Useful Taxonomies - Make it stand out Roman army map showing the path from Rome to Gaul with one section expanded. The scroll itself is about twenty feet long and about eight inches wide. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/66442a03-6cc1-48f2-9f8c-5d73648acaa8/Screenshot+2024-04-15+at+2.49.46%E2%80%AFPM.png IA Practice Articles - Three Guidelines For Making Useful Taxonomies - Make it stand out Different descriptions of Anise in the Codex Alimentarus https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/3e0e6bf3-0d0f-402c-9ab5-d0a9d40a99fc/DeweyDecimalSystemChart-1.jpg IA Practice Articles - Three Guidelines For Making Useful Taxonomies - Make it stand out Dewey Decimal Religion Section https://understandinggroup.com/ia-practice/reimagining-collaboration-a-playful-approach-to-facilitating-our-in-tension-alignment-workshop monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f431f57e-5497-47df-841f-7dd6cbbd0ff7/jurso1_two_wooden_toy_dolls_playing_tug-o-war_with_a_piece_of_y_f75a7053-866e-4678-8cc8-906330155ca5.png IA Practice Articles - Reimagining Collaboration: A Playful Approach to Facilitating our In/Tension Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/8b1ffb91-20ee-4218-a9ca-098713a5644e/in-tension-modeling-reduced.jpg IA Practice Articles - Reimagining Collaboration: A Playful Approach to Facilitating our In/Tension Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/bdc20f74-cf3b-44c8-ab04-00b1db0f5027/blocks_1-16x9-800px.jpg IA Practice Articles - Reimagining Collaboration: A Playful Approach to Facilitating our In/Tension Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/027b43e5-b42b-4469-9cdd-0aef675fe0c2/blocks_2-16x9-800px.jpg IA Practice Articles - Reimagining Collaboration: A Playful Approach to Facilitating our In/Tension Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1632145280008-LWLJNH6QK7EP9ATUGY9S/Mike2021.png IA Practice Articles - Reimagining Collaboration: A Playful Approach to Facilitating our In/Tension Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/ia-practice/applying-a-service-design-lens-to-information-architecture-practice monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/46c7e15f-7ff7-4ac1-bad5-fd35bbca76a1/the-tempest-of-sticky-notes.png IA Practice Articles - Applying a Service Design Lens to Information Architecture Practice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/4e185018-2650-4b17-8e04-4ffe3ca26157/design-blueprint.jpg IA Practice Articles - Applying a Service Design Lens to Information Architecture Practice - Make it stand out An example Service Blueprint showing not only the customer journey but also the backstage actions, technology, and processes that support the overall service. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/e6984168-70a5-480a-9b6f-4b5da936871f/morrville-honeycomb.png IA Practice Articles - Applying a Service Design Lens to Information Architecture Practice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1646080315039-TJRL2N32MHHLHJXLZQKY/Travis_LaFleur_information_architect.jpg IA Practice Articles - Applying a Service Design Lens to Information Architecture Practice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/ia-practice/beyond-jargon-the-power-of-plain-language-in-information-architecture monthly 0.5 2024-08-05 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/424fa5f6-464e-4806-9ad6-a7816b5db9f7/plain_language.jpg IA Practice Articles - Beyond Jargon: The Power of Plain Language in Information Architecture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1657635270777-XX7M2DD4OR6CW2TNKO30/Emily2021.png IA Practice Articles - Beyond Jargon: The Power of Plain Language in Information Architecture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/ia-practice/learn-about-the-three-core-tenets-of-information-architecture-with-dan-klyn monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/3940348d-0cc4-4a1c-8872-170294f06021/bobroyce_an_abstract_work_that_encapsulates_the_profound_multi-_3df71493-cf54-46d4-94c2-3169faef17a6.png IA Practice Articles - Dan Klyn's Three Core Tenets of Information Architecture - Make it stand out AI Generated art using Midjourney with the prompt, “an abstract work that encapsulates the profound, multi-dimensional domain of Information Architecture and symbolizes: Structure and Organization, User Experience (UX), and Semantic Environment. “ https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1557413810723-FZO2REZALL94AD7UQKLU/daniel-oneill-300x300.jpg IA Practice Articles - Dan Klyn's Three Core Tenets of Information Architecture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/ia-practice/help-your-product-managers-succeed-with-blueprints monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/4b29e650-5d54-47bf-b900-c1a016113d13/blueprint+image.jpg IA Practice Articles - Help Your Product Managers Succeed With Blueprints - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1fefb5f7-7405-42e9-900c-2027bd71ddac/requirments.png IA Practice Articles - Help Your Product Managers Succeed With Blueprints https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/851ac722-9049-48e6-82cc-27dbd87d78ae/spatial_blueprint.png IA Practice Articles - Help Your Product Managers Succeed With Blueprints https://understandinggroup.com/ia-practice/managing-conceptual-debt-using-modeling-to-gain-understanding-1 monthly 0.5 2024-07-19 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/7cd29004-1c65-48a5-9381-0a9a355fd793/CONTENT-12.png IA Practice Articles - Managing Conceptual Debt: Using Modeling to Gain Understanding Summary: Conceptual debt, which is the sum of unearthed assumptions, needs, and tensions, are within every business and project. It causes more problems for software than poorly written code. Conceptual debt can be addressed with better models of your processes, data, products, and services. https://understandinggroup.com/ia-practice/model-play-session-2-relationships-of-books-within-your-home monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/166498ac-0bdf-4313-82e5-d459bf52295e/books.jpg IA Practice Articles - Model Play Session #2 - The Relationship of Books within Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/25298ff3-3ef3-4474-bf78-cfefb0d1afa2/Books+2.jpg IA Practice Articles - Model Play Session #2 - The Relationship of Books within Your Home - Make it stand out Sketches of earlier versions of the model that explore different layouts and labels for the information https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/eb5d2423-bb20-4bd5-ab64-0d7205a8c504/Week+2.jpeg IA Practice Articles - Model Play Session #2 - The Relationship of Books within Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/7bc38825-20ad-4b7b-8d78-681777a62224/image+%284%29.png IA Practice Articles - Model Play Session #2 - The Relationship of Books within Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/67a9350b-087d-4890-b51d-c744b67373b9/image+%287%29.png IA Practice Articles - Model Play Session #2 - The Relationship of Books within Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/a73efccf-965a-48cf-bf76-51d431fb9c59/books+model+play.jpg IA Practice Articles - Model Play Session #2 - The Relationship of Books within Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/98793f58-7ea9-44d3-9ccb-e3c694896989/Image+from+iOS+%284%29.jpg IA Practice Articles - Model Play Session #2 - The Relationship of Books within Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/ia-practice/modeling-for-team-play-1-light-sources-in-your-home monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1646070678970-129L3DXRL0QJ8YPTPS30/Image+from+iOS.png IA Practice Articles - Model Play Session #1 - Light Sources in Your Home https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1646070644189-KDTF4C0P6S8JGM9VWILI/Light+source+analysis.png IA Practice Articles - Model Play Session #1 - Light Sources in Your Home https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f664deb9-8604-48d0-a71c-570f733301b9/Screen+Shot+2022-02-28+at+1.04.51+PM.png IA Practice Articles - Model Play Session #1 - Light Sources in Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/aea3d403-e8fd-4b93-959b-ac56a574e00c/IMG_20200419_130833.jpg IA Practice Articles - Model Play Session #1 - Light Sources in Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/179c5d99-f146-4b81-ae67-3703cfa2ac47/Screen+Shot+2022-02-28+at+1.25.10+PM.png IA Practice Articles - Model Play Session #1 - Light Sources in Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f4e2992f-45c7-4826-87f9-5180432be515/light+sources+model.jpg IA Practice Articles - Model Play Session #1 - Light Sources in Your Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/ia-practice/five-ways-to-tell-if-you-suffer-from-conceptual-debt monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/aab86afa-29d7-4ef5-a5c5-ccf9da47fdb1/CONTENT-8.png IA Practice Articles - 3 Ways to Tell If Your Organization Suffers from Conceptual Debt Summary: Technical Debt (“the code is broken, here’s a fix”) is mostly understood and acknowledged while Conceptual Debt (“why’d it happen? what areas are impacted? Are we in alignment on what good is?”) goes largely unacknowledged. That is, until the discord around your software/app/website/etc seems insurmountable. The good news is that there’s no reason you can’t start addressing conceptual debt problems today. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96561512-af3c-4c84-b899-f580a3a87a9a/CONTENT-9.png IA Practice Articles - 3 Ways to Tell If Your Organization Suffers from Conceptual Debt It’s very hard to tell the difference between code that is written badly and code that is written to make sense of badly modeled business needs. But there are a few high-level checks you can make in your organization to confirm this. https://understandinggroup.com/ia-practice/intension-modeling-gains-alignment-1 monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1630513633429-G1QXL5J83Z0XP705L5HN/Screen+Shot+2021-09-01+at+12.26.08+PM.png IA Practice Articles - In/Tension Modeling Gains Alignment Needed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1630513533335-ZPOJ47ZA5FJDVTNSB6Y7/Screen+Shot+2021-09-01+at+12.16.22+PM.png IA Practice Articles - In/Tension Modeling Gains Alignment Needed - Make it stand out Figure 1. An In/Tension model of the desire for more transactions versus greater user engagement. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1630513716873-X7UPTHBK0HZBEFL585OO/Screen+Shot+2021-09-01+at+12.28.00+PM.png IA Practice Articles - In/Tension Modeling Gains Alignment Needed - Make it stand out Figure 2. Consent derives from determining tolerance for a given decision. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1630513775202-DGDV6PV3KPRGSF4GVUO4/Screen+Shot+2021-09-01+at+12.29.12+PM.png IA Practice Articles - In/Tension Modeling Gains Alignment Needed - Make it stand out Figure 3. A set of Intention Model continuums showing varying degrees of change. https://understandinggroup.com/ia-practice/plain-language-model-amp-guide monthly 0.5 2024-01-05 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1627928395548-VTVKEBODR8KAZJF4Q0NX/Screen+Shot+2021-08-02+at+2.18.30+PM.png IA Practice Articles - Plain Language Model & Guide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/ia-practice/is-your-companys-complexity-essential-or-artificial monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1624373434571-7JQGAKF51R7QVFRHOLME/qwerty.jpeg IA Practice Articles - Is Your Company's Complexity Essential or Artificial? - Make it stand out Latham Sholes's 1878 QWERTY keyboard layout https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1624373564554-2N08P4YG66JW4DGMV9TZ/Screen_Shot_2014-06-16_at_3_14_13_PM-e1402948167265.png IA Practice Articles - Is Your Company's Complexity Essential or Artificial? - Make it stand out Diagram showing The Understanding Group's business process model that visually displays complexity https://understandinggroup.com/ia-practice/dan-klyns-sermon-notes-for-wiad-bristol-2021 monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1614347060006-XYKCQYRNXMKAWJW1NDU9/Part1.png IA Practice Articles - Sermon for WIAD Bristol 2021 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1614347060428-IWOHJWAZFL5VFCPBSONI/Part2.png IA Practice Articles - Sermon for WIAD Bristol 2021 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1614347061305-EK985HCETOX6J4QAA6BV/Part3.png IA Practice Articles - Sermon for WIAD Bristol 2021 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1614528362743-Z6WG18NE9EGG1VIMEI7X/Tuning-Fork-528-MI-for-DNA-Repair-Healing-528hz-Tuner-With-Silicone-Hammer-and-Cleaning-Cloth.jpg_q50.jpg IA Practice Articles - Sermon for WIAD Bristol 2021 528mhz tuning fork creates the tonal relationship of MI to DO, RE, FA etc. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1614527152532-T9LH5PTED1HC7PN496GB/one.PNG IA Practice Articles - Sermon for WIAD Bristol 2021 What if the opposite of what we’ve all been repeating all the time is more true: that you and your user are one? https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1614533090721-XKDHT4J88EFLE37ZRXQX/sketches.png IA Practice Articles - Sermon for WIAD Bristol 2021 Quick sketches I made on the chalkboard to illustrate the different models for interpreting what’s going on in the story of Jesus’ transfiguration https://understandinggroup.com/ia-practice/talking-about-tugs-information-architecture-staycation-workshop monthly 0.5 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1602514561534-11H38PYRH4JLUR8JQ0G6/Screen+Shot+2020-10-12+at+10.54.21+AM.png IA Practice Articles - Talking about TUG's Information Architecture Staycation Workshop https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1601407113824-T950H3HVM69YZBGF5UON/STAYCAY.png IA Practice Articles - Talking about TUG's Information Architecture Staycation Workshop https://understandinggroup.com/ia-practice/talking-about-tugs-modeling-for-clarity-workshop monthly 0.5 2025-03-25 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1600795675006-L0LOTWLAXTTGL077QA05/Screen+Shot+2020-09-22+at+12.25.24+PM.png IA Practice Articles - Talking about TUG's Modeling for Clarity Workshop The Clear Modeling Framework cards are sent to each participant and used throughout the workshop. https://understandinggroup.com/ia-practice/graceful-change-for-intranet-communities monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1590776714603-93GILVM11R61ZARBJZSM/Website+Shearing+Layers IA Practice Articles - Graceful Change for Intranet Communities https://understandinggroup.com/ia-practice/how-was-your-last-site-redesign monthly 0.5 2024-09-10 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1557426086154-5IMBG9TSVHA56PFBNIZP/Architectures-for-Digital-Places-e1429815172960.jpg IA Practice Articles - Meeting User Expectations for the New Internet https://understandinggroup.com/ia-practice/tell-better-stories-with-proportional-analysis monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569609135616-GDHI6RMLLAREPWVNFDI8/b2_on_football_field-e1476708914186.jpg IA Practice Articles - Tell Better Stories with Proportional Analysis https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569609281448-ND0RFBRZAYQUWO3UZX4U/size_planets_comparison-e1476709171141.jpg IA Practice Articles - Tell Better Stories with Proportional Analysis https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569609334244-VM45YGP47AUI8N31YQ7U/blurred_propor_analysis_example-e1476714037847.jpg IA Practice Articles - Tell Better Stories with Proportional Analysis https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569609383905-1MV9TE9KOFE0N56II0QF/failure_aint_an_option-e1476714113190.png IA Practice Articles - Tell Better Stories with Proportional Analysis https://understandinggroup.com/ia-practice/integrating-models-to-create-deep-meaning monthly 0.5 2024-07-11 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/d202bd66-4356-420d-ab7e-422191e2caef/integrated-model.jpg IA Practice Articles - "Built-to-Last" IA Deliverables, Part III: Integrating Models to Create Deep Meaning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569611358326-OS8KG7WTE8344Z9JSKK4/4.-Service_model_blurred-e1418744949662.jpg IA Practice Articles - "Built-to-Last" IA Deliverables, Part III: Integrating Models to Create Deep Meaning https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569611403073-0D3LDCQMFG709QJNHOPI/1.-merch_overview_blurred-e1418745188582.jpg IA Practice Articles - "Built-to-Last" IA Deliverables, Part III: Integrating Models to Create Deep Meaning https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569611442574-R2U7T928IAYK5B8LP58C/2.-Ops_wkrflow_blurred-e1418744374159.jpg IA Practice Articles - "Built-to-Last" IA Deliverables, Part III: Integrating Models to Create Deep Meaning https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569611467981-U4K4S1VJVD1VKE0Z4X9T/3.-Tech-Arch_blurred-e1418745081615.jpg IA Practice Articles - "Built-to-Last" IA Deliverables, Part III: Integrating Models to Create Deep Meaning https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569611501362-CSEE4EE7WRQH1CAVOBKN/5.-Storyboard_blurred-e1415822320550.jpg IA Practice Articles - "Built-to-Last" IA Deliverables, Part III: Integrating Models to Create Deep Meaning https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569611533823-R36E2Q1CSRSN8UJI99TQ/6.-model_integration_blurred-e1418744823964.jpg IA Practice Articles - "Built-to-Last" IA Deliverables, Part III: Integrating Models to Create Deep Meaning https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569611563029-GH5HB0O4MKZ03LACRLR1/7.-model_int_close-up_blurred-e1418744589621.jpg IA Practice Articles - "Built-to-Last" IA Deliverables, Part III: Integrating Models to Create Deep Meaning https://understandinggroup.com/ia-practice/create-a-structural-vocabulary monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569612264447-H1OFKKSVMTDVIKL9N9SV/Screen+Shot+2019-09-27+at+3.24.09+PM.png IA Practice Articles - 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TEDxGrandRapids Photographer: Richard Deming https://flic.kr/p/nAbWoj https://flic.kr/p/nCcLcp CC BY-ND 2.0 https://understandinggroup.com/ia-practice/practicing-information-architecture-with-tug monthly 0.5 2025-03-25 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571250500102-USU452RYWC3Z0L6OJCBH/image-asset.png IA Practice Articles - Learn to Fish: Practicing Information Architecture with TUG Intention models help align stakeholders and determine the goals of a project. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571250533591-XCJMN02LOV8OF0U0E9QP/Information-Architect-Joe-Elmendorf-with-User-Lifecycle-Model-736x344.png IA Practice Articles - Learn to Fish: Practicing Information Architecture with TUG Joe guides the team through the co-creation of a user lifecycle model. https://understandinggroup.com/ia-practice/simple-continuum-models-for-delicious-results monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860159128-D54J6QPIDN1LX2D57AE4/Time-Work-continuum.jpg IA Practice Articles - Simple continuum models for delicious results https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860183453-N3SJPWMJBBJGZXDK0Q9S/image-asset.png IA Practice Articles - Simple continuum models for delicious results https://understandinggroup.com/ia-practice/how-did-your-last-site-redesign-work-out monthly 0.5 2023-10-23 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860294391-YL9T39KVLYRAZB76WTND/Legal-Persona-Robin-300x201.jpg IA Practice Articles - How Did Your Last Site Redesign Work Out? Our clients recommend us for the development of personas and scenarios, TUG’s most robust way to ensure the places we architect are well-designed for users. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860320791-GIA2EQD6QFNHKM9Y6OI5/image-asset.png IA Practice Articles - How Did Your Last Site Redesign Work Out? https://understandinggroup.com/ia-practice/some-simple-models-for-user-experience-context monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860436318-ECIF2OECWUO0LESRKU9M/context_title_graphic_600w.png IA Practice Articles - Some Simple Models for User Experience Context https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860470193-0JD52MQA2LKM2X34GTZQ/context_personal_600w.png IA Practice Articles - Some Simple Models for User Experience Context https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860505604-XO5RP1SMOK3F9G2NDT9N/context_situational_600w.png IA Practice Articles - Some Simple Models for User Experience Context https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860530691-GV6RJIH36Y4RS2LIIJ6T/context_system_concentric_600w.png IA Practice Articles - Some Simple Models for User Experience Context https://understandinggroup.com/ia-practice/square-gloves-whats-your-contextual-narrative monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860617280-RWW32NAXOB2V2VLDMWCQ/square_glove.jpg IA Practice Articles - Square Gloves: What’s Your Contextual Narrative? https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860651584-50NQGD1RUBZZYBD8Y9F2/mitten_glove.jpg IA Practice Articles - Square Gloves: What’s Your Contextual Narrative? https://understandinggroup.com/ia-practice/toward-a-more-expansive-view-of-wireframes monthly 0.5 2024-10-09 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860936655-11XWJUQS65O0VFT4QQF6/content-themes-1024x246.png IA Practice Articles - Toward a More Expansive View of Wireframes https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860966786-FONE8QUW20PE3L732BOI/wireframes-mapped-to-theme-1024x738.png IA Practice Articles - Toward a More Expansive View of Wireframes A sample of wireframe overlays showing how content themes are employed on a page-by-page basis. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571860999314-TZIHTRAPTV1NPJF4OZZX/image-asset.png IA Practice Articles - Toward a More Expansive View of Wireframes https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571861036542-C1HZ7L9614L5H4WE7BR5/image-asset.png IA Practice Articles - Toward a More Expansive View of Wireframes https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571861060168-JAVS24LT653J339KVUI3/WF-Overlay4-1024x866.png IA Practice Articles - Toward a More Expansive View of Wireframes https://understandinggroup.com/ia-practice/architecting-digital-places monthly 0.5 2023-10-23 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571923060924-FXIPCCPMEA6V461MD43B/PASS_Process_old-e1430225553284.jpg IA Practice Articles - Plan Before You Build: Architecting Digital Places https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571923088065-4U8QGHXFPBGYLBK6UWPZ/image-asset.jpeg IA Practice Articles - Plan Before You Build: Architecting Digital Places https://understandinggroup.com/ia-practice/when-is-the-right-time-to-plan-your-website monthly 0.5 2024-03-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/30f30876-de65-4c37-b431-3dda6f437384/jurso1_A_creative_and_abstract_representation_of_a_clock_inte_d0ceefac-e928-4db8-883d-cf88534c7ed1_1.png IA Practice Articles - When is the Right Time to Plan Your Website? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1571923181050-J3R20H36TGBCCEKY3TGB/when-to-bring-in-an-ia3-e1472651369334.jpg IA Practice Articles - When is the Right Time to Plan Your Website? 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IA Summit 2014 Wrap Up: Taxonomy Workshop, Photos, & Looking Forward to IAS15 A trip to Salk Institute with a handful of the world’s best IAs. One day, this photo will be in a canonical IA textbook. Some of the folks here today were: Bob Royce, Dan Klyn, Andrew Hinton, Abby Covert, Christina Wodke, Jorge Arango, Megan Schwartz, and me. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1570481705445-CCTWCYFI3PMTCWGL82DU/IMG_5836-300x300.jpg IA Lectures - IA Summit 2014 Wrap Up: Taxonomy Workshop, Photos, & Looking Forward to IAS15 Hosting First Timer Dinner with fellow TUGger Joe Elmendorf. 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Form Follows Forces https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1570220431260-YL1HZP3MAXY4YDBS3PNQ/Screenshot-2014-02-25-10.26.22-300x164.png IA Lectures - Form Follows Forces https://understandinggroup.com/ia-lecture-library/form-follows-forces-part-2-world-ia-day-2014 monthly 0.5 2024-04-24 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1570220194918-T9PI429MSCZXEKQD4BH3/WIAD14.jpeg IA Lectures - Form Follows Forces—Part 2 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1570220859235-1G8BV18386XSZW8PK4W8/Screenshot-2014-03-20-09.21.50-300x162.png IA Lectures - Form Follows Forces—Part 2 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1570220879949-4R744CW04FXHQAL63JJT/Screenshot-2014-03-20-09.23.07-300x162.png IA Lectures - Form Follows Forces—Part 2 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1570220898474-5DFWE764V0C6NE7QK82A/Screenshot-2014-03-20-09.25.51-300x167.png IA Lectures - 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Practical Conceptual Modeling Slide 2—Many types of models https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f0cbaf7c-11b6-4bd7-8935-2c717a9a4fcc/modeling-vs-interfaces-slide4.jpg IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 4—Comparing models and interfaces https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/99882ffa-1231-4725-a51b-342c9ee56a8e/models-become-molds-7.jpg IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 7—What we think shapes what we make https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/e5c3c975-60de-41ca-a986-3bf8f00f3be5/models-help-collaboration.png IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 8—Models facilitate collaboration https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/87ecc501-0eee-4396-b11e-8043354f5847/models-establish-understanding.png IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 9—Models are tools of communication for the entire journey https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/ba77219d-1914-4d20-ae38-9218b0229b39/modeling-a-medical-ecosystem.png IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 11—Grouping and relating the elements of the system https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/39e544cb-ed4f-4151-aaec-df34733b6299/ia-strategy-model-for-stakeholders.png IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 12—A model for stakeholder IA strategy https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/2e5a02eb-33be-4f29-83ce-0b1274af20f3/complex-workflow-model.png IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 13—Focusing on user needs with a workflow model https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/701b9927-813f-4983-89f3-908dd14e1115/shopping-funnel-model.png IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 14—A high-level representation of the user’s journey from shopping to purchasing https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/c28c7162-4de7-46d9-b7c2-c3dcdd31d5d0/structure-model-for-developers.png IA Lectures - 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This model created clarity for software developers in the middle of a meeting https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/236a36b1-4d8b-4032-aaa0-3b1378619a6d/circles-vs-squares.png IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 17—Circles keep ideas and conversation flowing https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/9b132f33-874e-48c0-896f-7a2776d3fc92/bubble-diagrams.png IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 18—Bubble diagrams help architects plan physical spaces https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/61b72087-84b3-4e54-add2-64905fcf1c2e/bubble-diagram-vs-floor-plan.png IA Lectures - Practical Conceptual Modeling - Make it stand out Slide 19—Bubble diagrams and floor plans are abstractions in designing a home 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https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/bfd5b15a-0153-4f3d-acd2-7a73da27e723/outdoor_co_design_prototypes.jpg Case Studies - Going Beyond Retail for an Entire Digital Ecosystem - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/understanding-self-service-users monthly 0.5 2025-01-18 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/0b94aa0c-8ad3-44ee-92fb-68cf99915dcd/soft-co-journey-maps.jpg Case Studies - Understanding Self-Service User Behavior https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/2239986a-630c-410d-b901-6311353845b1/soft-co-process.jpg Case Studies - Understanding Self-Service User Behavior - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/4d016c4b-f83d-4220-8214-3c806b2e170f/soft-co-journey-maps.png Case Studies - Understanding Self-Service User Behavior - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/3b9849a6-ddb4-47f4-bde4-6ed74472e401/soft-co-roadmap.png Case Studies - Understanding Self-Service User Behavior - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1663772408977-X1UOORP7H8QUO74711CO/Autodesk---Case-Study.png Case Studies - Understanding Self-Service User Behavior - Make it stand out Autodesk | Improved Conversion Rate https://understandinggroup.com/case-study/protyping-large-site-structures monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/aac54132-0827-49be-9600-e2d7d06b56f8/life-co-examples-aggregate.png Case Studies - Prototyping Large-Scale Structural Changes https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/45872924-2886-49fa-b79b-6c664b29929f/pass.png Case Studies - Prototyping Large-Scale Structural Changes - Make it stand out TUG’s PASS Process: Program, Analysis, Synthesis, and Sustain https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/88b21114-d06d-4040-9ad4-52c46085c616/life-co-intension-modeling.png Case Studies - Prototyping Large-Scale Structural Changes - Make it stand out An In/Tension model https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/5281552a-bbbc-4fb8-9ff1-7bb5a792a2f5/life-co-analysis-phase.jpg Case Studies - Prototyping Large-Scale Structural Changes - Make it stand out An Analysis workshop and Deliverable https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/aac54132-0827-49be-9600-e2d7d06b56f8/life-co-examples-aggregate.png Case Studies - Prototyping Large-Scale Structural Changes - Make it stand out The final In/Tension model, the sitemap, and a mobile prototype https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/3808595f-c7ca-4ac8-a04b-9cdad348f148/life-co-test-results.png Case Studies - Prototyping Large-Scale Structural Changes - Make it stand out The results from user testing https://understandinggroup.com/case-study/empower-grant-writers-with-ai monthly 0.5 2025-05-21 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/d46759f9-6b3b-4a64-9f36-00132549163c/AI+Marketing+-+Pieces+of+an+AI+Workflow.jpg Case Studies - Empowering Grant Writers with Artificial Intelligence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/8d6f6be4-b2bd-4325-b702-3f8c1b66bc59/AI+Case+Study+-+Key+Tensions.jpg Case Studies - Empowering Grant Writers with Artificial Intelligence - Make it stand out Performance continuum modeling for the project. Each binary offers a yes/and choice between two desirable outcomes to create effective conversations about goals and needs. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/4ca49f59-8e61-4604-96e9-64064ec9a35c/LLM+Workflow.png Case Studies - Empowering Grant Writers with Artificial Intelligence - Make it stand out Diagram of current grant writing processes. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/d46759f9-6b3b-4a64-9f36-00132549163c/AI+Marketing+-+Pieces+of+an+AI+Workflow.jpg Case Studies - Empowering Grant Writers with Artificial Intelligence - Make it stand out Necessary Components of an AI Amplified Workflow https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/2e1d6099-592c-4fc1-aa14-c85ecf313af7/AI+Case+Study+-+Potential+Next+Steps+%28metis+anonymized.jpg Case Studies - Empowering Grant Writers with Artificial Intelligence - Make it stand out Road Map diagram describing the key optimization steps and the prioritization of those outputs into distinct projects. https://understandinggroup.com/case-study/laying-a-digital-foundation-for-national-expansion monthly 0.5 2024-09-11 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/25b3bb29-0b97-4bdf-8daa-79de71d84b60/prog_ae_banner.jpg Case Studies - Laying a Digital Foundation for National Expansion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b21f043d-05ac-41b4-9e88-6cf538200ed8/prog_ae_intentions.jpg Case Studies - Laying a Digital Foundation for National Expansion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/7417bbe1-cd85-48be-b116-ad9a6c149799/first_perf_cont.jpg Case Studies - Laying a Digital Foundation for National Expansion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/fb27b885-e4ef-4590-857a-e723435e42c6/second_perf_cont.jpg Case Studies - Laying a Digital Foundation for National Expansion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/34458bc6-bb39-46ad-8617-0ceadf8a904b/prog_ae_struct_model.jpg Case Studies - Laying a Digital Foundation for National Expansion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/c332c887-c5f4-469b-9c69-07d81cccbb34/hg_staircase_approach.jpg Case Studies - Laying a Digital Foundation for National Expansion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1720187852803-BHVSFXGB5GJBS4WRTE2X/Progressive+Project+HGxTUG+Case+Study.png Case Studies - Laying a Digital Foundation for National Expansion - Make it stand out Detailed project pages connect areas of expertise, markets, subject matter experts, related projects and topics together. SEO-optimized content, imagery, graphics and videos narrate the Progressive story. https://understandinggroup.com/case-study/innocenceproject monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/6fb569e3-3e64-4fca-8fdc-b5ac933c8a1f/Innocence_project_case_study_banner.png Case Studies - Helping The Innocence Project Tell Its Story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f9c97231-4ba1-4fad-bc7a-f4fb7306a436/Current+State+Maps.jpg Case Studies - Helping The Innocence Project Tell Its Story - Make it stand out Link Map of the original Innocence Project site showing how little interlinking there was between sections. Links within the circle show cross-linking, while the many links pointing within a section are listed outside the circle. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/95c19edf-e643-4172-b7b2-274ee19519ef/archetype_visualization.jpg Case Studies - Helping The Innocence Project Tell Its Story - Make it stand out Archetype Distribution Model. This shows the major entry points into the website that people use to do work, and how the needs overlap by need. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/603ea67e-f88d-4e4a-bb2a-73a4dcf377d4/innocence_mobile_prototype.png Case Studies - Helping The Innocence Project Tell Its Story The Mobile Prototype for the Innocence Project website. Each part of the prototype was tied back to the Archetype conceptual model and detailed sitemaps so that the designers could fully understand the information intent of the model and apply it to their design and implementation decisions. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/e683f70f-e9e6-4641-851a-2b4727964098/Screenshot+2024-06-21+at+9.06.17%E2%80%AFAM.jpg Case Studies - Helping The Innocence Project Tell Its Story - Make it stand out The Home Page of the revised Innocence Project Website https://understandinggroup.com/case-study/uofm-student-life monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/cc73beac-ddfd-4a44-b50f-f3b1d89a2ba7/u_of_m_case_study.JPG Case Studies - Establishing a Digital Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/548aa49c-cb0f-4917-a5b8-326bb2aa56de/u_of_m_themes.jpg Case Studies - Establishing a Digital Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/6db9188b-b114-47dc-b5d6-3708187076dd/intensions.png Case Studies - Establishing a Digital Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/ford-foundation monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96ab845e-4d31-4885-a371-d47843d45b0d/fordify-homepage-compressed.png Case Studies - Improving Internal Communications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/45a22317-83bd-4c3b-ae8b-e5a1a3b4911b/ford-foundation-improvements-compressed.png Case Studies - Improving Internal Communications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/umhr monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/352aaf5c-75a6-4aa5-9203-7ebb408f8ae3/UMHR---Case-Study.png Case Studies - Defragmenting a Digital Footprint into a Single Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b49e9f01-65bc-4c02-beef-b8471df8af55/UMHR---Pic-1.png Case Studies - Defragmenting a Digital Footprint into a Single Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/dfddf68a-39d3-494e-95e7-4b801363d02e/UMHR---Pic-3.png Case Studies - Defragmenting a Digital Footprint into a Single Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/city-of-ann-arbor monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1d654f3a-6744-48f8-9bab-1b74a57e6002/City-of-A2---Case-Study.png Case Studies - Refreshing the Information Architecture to Reflect the City - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/c99d301c-ba3e-4b2f-a420-9888496a3223/City-of-A2---Pic-1.png Case Studies - Refreshing the Information Architecture to Reflect the City - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/c9234dbd-75ef-4692-a76b-3185b9013fcd/City-of-A2---Pic-2.png Case Studies - Refreshing the Information Architecture to Reflect the City - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/curtin monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/85e288cb-5f16-4564-b63a-c323aa84bf98/Curtin---Case-Study.png Case Studies - Improving the User Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/39aa9bcd-288d-4adb-b319-0e7d5cdf46ec/Curtin---Pic-1.png Case Studies - Improving the User Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/6d1cda40-7cda-44d4-ba10-c6746e9b7167/curtin-toolkit-square.png Case Studies - Improving the User Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/autodesk monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96dbd215-5db7-4e06-b700-335a4a1a789f/Autodesk---Case-Study.png Case Studies - Improving Trial Conversion Rates for Mobile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/4dd86446-6189-4f6d-bcd7-9f62097e0ebc/Autodesk---Pic-1.png Case Studies - Improving Trial Conversion Rates for Mobile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/e3b076a0-b408-45df-8334-7715ae4e271c/Autodesk---Pic-2.png Case Studies - Improving Trial Conversion Rates for Mobile - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/american-concrete-institute monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/3f597521-ce94-452f-83e8-53b059d56969/ACI---Case-Study.png Case Studies - Rearchitecting Corporate Digital Headquarters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/208af1ac-e839-4fd8-9f83-f56d0c797c51/ACI+-+BeforeAfter.png Case Studies - Rearchitecting Corporate Digital Headquarters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/a23d2689-0d9d-4513-8bb1-36891afbc9bf/ACI+-+Tension.png Case Studies - Rearchitecting Corporate Digital Headquarters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/2e6c92a9-74c2-4314-a0da-7fde9d65925a/ACI+-+PersonaJourney.png Case Studies - Rearchitecting Corporate Digital Headquarters - Make it stand out TUG developed personas and user journeys to clearly understand who uses the ACI website and how they navigate within the digital space. https://understandinggroup.com/case-study/improving-navigation-and-user-experience monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569434773416-WQAWUZS89IIRJYVNILGO/herman-miller-store2.png Case Studies - Improving Navigation and User Experience - Make it stand out Improved navigation menus https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/a1d5acec-0a60-428a-984f-a5b903d379b8/herman-miller-before.jpg Case Studies - Improving Navigation and User Experience - Make it stand out eCommerce site menus prior to TUG engagement circa 2012 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569435126380-H7COPGS0U5554VO7PNCX/herman-miller-sketch.jpg Case Studies - Improving Navigation and User Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/new-digital-footprint-nsc monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569440835581-BEDDP3QTA78TFUCP6JRS/nsc-case-study-after.jpg Case Studies - Proposing and Implementing a New Digital Footprint - Make it stand out The new NSC homepage shortly after launch. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569440567078-G5Q0WAUL2DDY9PAD3D28/nsc-case-study-before.jpg Case Studies - Proposing and Implementing a New Digital Footprint - Make it stand out The NSC website prior to TUG engagement circa 2012 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569440814058-PIVWENF6EQMSVMNQAFGB/concept-sketch.png Case Studies - Proposing and Implementing a New Digital Footprint - Make it stand out Development sketch https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1569441131733-W69LCTUQ5MQUUO3ZOG24/specification-phase.png Case Studies - Proposing and Implementing a New Digital Footprint - Make it stand out Content strategy planning tool https://understandinggroup.com/case-study/north-american-bancard monthly 0.5 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/947d7f3d-66c9-45c2-8234-c18fc568e521/NAB---Case-Study.png Case Studies - Integrating Multiple Legacy Systems - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/thomsonreuters monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/488ac61e-30ce-4b64-a82c-1976075ebdbf/Thomson-Reuters---Case-Study.png Case Studies - Redesigning a Consumer Store and Enterprise Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/d7b6ec86-6272-41a8-9253-fa38570ddeff/TechStreet-Pic-1.png Case Studies - Redesigning a Consumer Store and Enterprise Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/7f8e22a7-3a0d-4a7e-a629-7fbf5281874f/TechStreet-Pic-2.png Case Studies - Redesigning a Consumer Store and Enterprise Portal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/case-study/category/Case+Study monthly 0.5 https://understandinggroup.com/case-study/tag/Digital+Strategy monthly 0.5 https://understandinggroup.com/case-study/tag/Case+Study monthly 0.5 https://understandinggroup.com/ai-and-ia daily 0.75 2024-01-12 https://understandinggroup.com/ai-and-ia/looking-back-on-2023 monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/c1453c18-7ab2-4268-9f10-c900a554a7c0/bobroyce_acrylic_painting_still_live_of_a_view_through_the_back_7d94b085-4d56-4c42-a274-8f98d0dfef92.png Artificial Intelligence + Information Architecture - Looking Back on 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/6358595a-4865-4ee1-9bcb-362439747a07/Stripe+Press+%E2%80%94+The+Dream+Machine+2024-01-10+13-24-55.png Artificial Intelligence + Information Architecture - Looking Back on 2023 - Make it stand out The Dream Machine M. Mitchell Waldrop https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f996f2e6-af82-45bc-b6f3-fdf469c259b5/small-llm.jpg Artificial Intelligence + Information Architecture - Looking Back on 2023 - Make it stand out A small language model made from matchboxes https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/629653e8-0093-41b9-a385-f8b3f82bff25/Generative+AI+exists+because+of+the+transformer+2024-01-10+13-36-37.png Artificial Intelligence + Information Architecture - Looking Back on 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/5726775e-591d-4f31-914c-d4a1d743e519/Squish+Meets+Structure+Designing+with+Language+Models+2024-01-10+13-40-17.png Artificial Intelligence + Information Architecture - Looking Back on 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/8e3a9bc1-7102-4a13-afbf-066526c2d4d7/reshaping-the-tree.jpg Artificial Intelligence + Information Architecture - Looking Back on 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/bd47f920-cb46-4bfe-a963-8dad498edefe/siggraph-keynote.jpg Artificial Intelligence + Information Architecture - Looking Back on 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/6a2cc78a-8688-4294-a79a-2f8dda45c4b7/from-the-coming-wave.jpg Artificial Intelligence + Information Architecture - Looking Back on 2023 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1556551752804-HLO9SYDA95L8QXJFMPHV/bob.jpg Artificial Intelligence + Information Architecture - Looking Back on 2023 - Make it stand out Bob Royce Co-Founder of TUG https://understandinggroup.com/posters daily 0.75 2024-10-09 https://understandinggroup.com/posters/ai-ethical-alignment-poster monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/405d28a2-f649-424d-b684-c61e3d4533f3/ai-ethical-alignment-framework.jpg Free Posters - AI Ethical Alignment Framework Poster - Make it stand out Ethical Alignment Framework: Aligned Groups are the Key to Success with AI https://understandinggroup.com/posters/ia-heuristics-poster monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/66c91340-c0f2-4cd0-bcb1-f50569e797f6/information-architecture-heuristics.jpg Free Posters - Information Architecture Heuristics: A Checklist For Critique - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/posters/archetypes-for-better-digital-places monthly 0.5 2024-09-19 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/ced55834-3a54-48fb-95fc-4fc9026eed20/archetypes-poster-thumbnail.png Free Posters - Archetypes: The Key to Better Architected Digital Places - Make it stand out Use Archetypes to model the intentions of people https://understandinggroup.com/posters/artificial-intelligence-tension-balancing-tool monthly 0.5 2024-10-09 https://understandinggroup.com/posters/information-architecture-basic-framework monthly 0.5 2025-05-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/26c87e71-7c2f-4d99-b0e9-fe8ca46843fa/basic-posters-all-thumbnail.jpg Free Posters - The BASIC Framework for Information Architecture - Make it stand out BASIC: Five ways to see the architecture of complex systems 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https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1556558301192-66W221F3PT8UI85ILDEJ/WP_20170106_13_10_06_Pro.jpg Dan Klyn https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1556558327046-REQA6ZIYEIZGYZ7M02OH/WP_20170510_10_49_53_Pro.jpg Dan Klyn https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1556558338043-WRLH6M48ZG7KOUZY8EYW/WP_20171020_13_40_13_Pro.jpg Dan Klyn https://understandinggroup.com/daniel-oneil daily 0.75 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1556553942998-MF251LB5BNGLZAZGF3E6/daniel.jpg Daniel O'Neil https://understandinggroup.com/shannon-poster daily 0.75 2024-09-24 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1562346986171-SMT2G89S2WJRC7OGBHNU/poster-thumb.PNG Claude Shannon Information Architecture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/ia-practice-index daily 0.75 2024-03-06 https://understandinggroup.com/ia-lectures-index daily 0.75 2024-03-06 https://understandinggroup.com/get-in-touch daily 0.75 2026-03-18 https://understandinggroup.com/tugs-process daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1600179555083-FGUDYCFNFV6U4ZAHK7MW/pasted+image+0.png TUG's PASS Process https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1600180627350-BA407AGRC0AFWL640TH5/unnamed+%281%29.png TUG's PASS Process https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1600180844200-IO6IAUOEQ4471JKDDA89/pasted+image+0+%281%29.jpg TUG's PASS Process https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1600181281562-SRZDQ21XCLN7H4B2POAV/unnamed+%284%29.png TUG's PASS Process https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1600285455039-1DAPSFTQSQXB4YLXAOPG/circle.jpg TUG's PASS Process https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1600182088626-PCK7TUC8RGZ8CY7GWPJS/tug-prototype-fidelity-model.png TUG's PASS Process https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1603208772085-RSGFC1OIQ9F5TRIN0QVW/unnamed+%282%29.png TUG's PASS Process https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1603208861280-LZRZP9AOO7MI08TVS5DV/unnamed+%281%29.png TUG's PASS Process https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1603209050069-U75PTJF4GJPJHNSLAGWJ/unnamed.png TUG's PASS Process https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1603209217303-40NH5IJ3AU62NXK0QWJI/unnamed+%283%29.png TUG's PASS Process https://understandinggroup.com/tug-talks daily 0.75 2025-05-14 https://understandinggroup.com/sacredspace daily 0.75 2023-11-09 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1627228948098-P5U5YDZHWNBE9EVT2HE4/images.png Information Architecture & Sacred Space - Make it stand out Logo of the U-M School of Information UMSI https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1625165368480-O1947A4PM054Q8BNLSVC/tower-snow-sun.jpg Information Architecture & Sacred Space - Make it stand out © 2021 The Regents of the University of Michigan https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1627229525332-XAKQY22VKPQL07OIG700/RSW%2BAIA%2BPhilly%2B76%2BPoster%2B2_Page_1.png Information Architecture & Sacred Space - Make it stand out 1976 AIA Convention Program https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1625153893185-9VYJTPTD07WIQDJM5U4E/ipadonastick.jfif Information Architecture & Sacred Space - Make it stand out Photo Source: Twitter/@roto_tudor https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1627307527232-48PV1F7A3FUZ4YEDGSLP/Framework1.PNG Information Architecture & Sacred Space - Make it stand out HIRES framework for understanding and making sacred space, developed by Dan Klyn and Kaiwen Sun as part of the work in SI658 Information Architecture in Winter 2021 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1627311616464-WKRD220ALWCBL286P2KG/prezo.png Information Architecture & Sacred Space - Make it stand out Screenshot of a presentation by Jeanelle Austin and Acoma Gaither on Sacred Space https://understandinggroup.com/emily-claflin daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/3ed9f1c5-348a-460d-8f36-69c7748071f6/emily-claflin-500x500.jpg Emily Claflin https://understandinggroup.com/basic daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/ff8506ab-beb8-4d62-b904-323c035794ae/BASIC-poster.png BASIC framework BASIC: Boundaries, Associations, Situations, Invariants, and Cycles https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/26c87e71-7c2f-4d99-b0e9-fe8ca46843fa/basic-posters-all-thumbnail.jpg BASIC framework - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/spectacle daily 0.75 2023-12-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/63931e94-269b-46a4-80c8-660304238ffe/StPabloCenterCourt.jpg SI658 Information Architecture — Spectacle \ Spectacles Kanye West performance at Van Andel Arena on September 27, 2015 Click the image to download a course overview deck (33MB PDF) https://understandinggroup.com/modeling-for-clarity daily 0.75 2025-05-21 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/49690926-950b-476f-9ba0-d7b035215424/Frame+194x.png Modeling for Clarity Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/63e2b628-043d-4c6e-be37-db1314a875cf/Screenshot+2024-04-12+at+2.12.19%E2%80%AFPM.png Modeling for Clarity Workshop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/heidi-musser daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1657635402148-XDR3VM7M296DE5EMD160/Heidi_2021bw.jpg Heidi Musser https://understandinggroup.com/who-we-are daily 0.75 2025-06-18 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/96f56ac3-ed1e-4531-b259-9b1d97ac068a/Screen+Shot+2022-08-01+at+1.57.33+PM.png Who We Are - Make it stand out TUG Pace Layers https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/b22d26e3-d5c2-4cc8-b3f2-76d66ea4345c/Job---Internship.png Who We Are - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f2d8493d-0649-4dca-ae0d-429517ef544a/Job---IA.png Who We Are - Make it stand out Whatever it is, the way you tell your 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Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/30644685-7874-4e48-89b9-ff88707166e1/nsf.png Problems We Solve - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/a338b262-e543-4a34-9b1b-be7d9660a83b/amrock.png Problems We Solve - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/cc496696-6fef-4725-a4ab-2fb054f43195/fordfound.png Problems We Solve - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/68982072-b469-4f2f-92a6-4b725c135eee/pro-quest.png Problems We Solve - Make it stand out Whatever it is, the way you tell your story 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https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/d32bad79-cf0a-4d7f-aef6-b225db47ee80/pasted%2Bimage%2B0.png How We Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/learn-from-us daily 0.75 2026-02-04 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/ce5e6e6f-884f-4380-a0b7-2ec638e4d91f/star-window-detail.jpg Learn From Us - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/cb5678f4-87db-4604-97ed-b5764de66492/Intro+IA+Poster4x.png Learn From Us Starts the week of May 29, 2026 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1697035099991-225G0VKGOEBXX4BOW8KZ/Archetypes+Poster4x.png Learn From Us Available to schedule for your team 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https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/ca696e47-62f7-4131-bbe0-89d65a3284f8/theaiera.png Preparing Your Organization for the AI Era - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/dan-heck daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/61ee9321-ce65-4e0a-902d-2f96c5fae9d1/Heck400x.jpg Dan Heck Dan Klyn https://understandinggroup.com/ethical-ai-alignment-december-webinar daily 0.75 2024-10-16 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1700063240016-VX8Q1JY90GXOI4NXH819/AI+Dec2023%403x-100.jpg Ethical AI Alignment: Scaling Education - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1556476134815-M5DRT970CGRWW3OSYTD5/bob.jpg Ethical AI Alignment: Scaling Education - Make it stand out Bob Royce President, TUG https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/5cf5e1ad-9319-476b-9f5d-1073d11e241a/miriam.jpg Ethical AI Alignment: Scaling Education - Make it stand out Miriam Chickering CEO, NextGenU https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/61ee9321-ce65-4e0a-902d-2f96c5fae9d1/Heck400x.jpg Ethical AI Alignment: Scaling Education - Make it stand out Dan Heck Chief AI Ethicist, TUG https://understandinggroup.com/webinars daily 0.75 2024-10-14 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/f19a1a1c-1dcd-475e-867b-1b18a12cbfb9/squack-webinar.jpg Webinars - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/d7c2032c-959b-4e2b-a76e-ea2c572b9d5e/ai-quality-improvement-next-gen-u.jpg Webinars - Make it stand out Whatever it is, the way you tell your story online can make all the 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https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/aadf116f-de0e-4264-9fc0-35e59a34e7b1/u-m-league-with-snow.jpg World IA Day 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/ia-practice-and-theory daily 0.75 2025-05-14 https://understandinggroup.com/prompt-workshop daily 0.75 2025-05-21 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/ac1fd252-bb62-41c0-8245-572a22cec3c4/working-with-llms-icon.jpg How to Get Work Done with LLMs: From Principles to Practice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/encountering-ai-workshop daily 0.75 2025-05-21 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/38653c15-906b-4fb6-bd0c-248eedf07ec4/encounter-ai-workshop-500x500.jpg Encountering AI Workshop - Make it stand out Whatever it is, the way you tell your story 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Whatever it is, the way you tell your story online can make all the difference. https://understandinggroup.com/andrew-midkiff daily 0.75 2025-10-06 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/bfde3a88-526e-4ba9-b465-282fad8e5f48/andrew-midkiff.jpg Andrew Midkiff https://understandinggroup.com/user-research daily 0.75 2025-07-01 https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/1718046942115-BUWBUBJQ4O82B154J751/image-asset.jpeg User Research https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/9b66936a-d0a7-487d-a93a-6538b92a55fc/Autodesk+Case+Study+Thumbnail.jpg User Research - Make it stand out A user experience journey map. https://images.squarespace-cdn.com/content/v1/5cc25caa7eb88c697c948991/0b94aa0c-8ad3-44ee-92fb-68cf99915dcd/soft-co-journey-maps.jpg User Research - Make it stand out A user journey map of self-service onboarding https://understandinggroup.com/user-research/jobs-to-be-done-archetypes daily 0.75 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