Summary: Dan Klyn covers four principles of digital strategy and structure for producing useful and usable online environments.

In this 52-minute video on digital strategy and structure, Dan Klyn covers four principles for producing structures that embody and reflect a thoughtful strategy:

• Mapped intentions

• Meaningful arrangement

• Dumb models

• Meaningful vocabulary

Talk given on January 22, 2015, in Seattle, Washington at the third annual ConveyUX conference.

Strategy & Structure: ConveyUX 2015 from Dan Klyn on Vimeo.