Strategy And Structure

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Summary: Dan Klyn covers four principles of digital strategy and structure for producing useful and usable online environments.


In this 52-minute video on digital strategy and structure, Dan Klyn covers four principles for producing structures that embody and reflect a thoughtful strategy:

  • Mapped intentions

  • Meaningful arrangement

  • Dumb models

  • Meaningful vocabulary

Talk given on January 22, 2015, in Seattle, Washington at the third annual ConveyUX conference.

Slides and audio from a talk I got to give at the 3rd annual ConveyUX conference in Seattle, Washington on January 22, 2015