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TUG helps you get the big picture.

The Understanding Group helps create delightful user experiences by bringing order to complicated websites.

The problem with most websites is that people can’t find what they are looking for. They don’t know where to go next. They simply get lost.

The Understanding Group solves these problems with information architecture. From websites to intranets to enterprise data systems, we help people find what they are looking for and accomplish their goals by architecting websites that are useful, scalable, and enjoyable.

What before how.

Supporting all these needs requires a well-structured process that gives you a thorough understanding of all the moving parts.

TUG's process starts by working to understand your business and the nature of the information you want to communicate. Then we conduct user research to understand the goals and desires of your audience. Finally, we develop a comprehensive set of plans for the structure of your site and the pages within it.

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