Walk the talk
Upcoming Events & Workshops
March 14 - AIGA West Michigan
Early Shift with Dan Klyn
TUG Birthday Party and Open House
March 12 - Ann Arbor officeMarch 19 - Grand Rapids office
March 20 - IxDA Grand Rapids
Architecture and Interactions talk by Dan Klyn
March 26-29 - IA Summit
IA Essentials workshop by Andrew Hinton & Jorge Arango
Taxonomy workshop by Jessica DuVerneay & Alberta Soranzo
Modeling for Clarity by Joe Elmendorf
Because McLuhan by Dan Klyn
May 7 - Confab Central
Mental Modeling for Content Work by Daniel Eizans
June 11-13 - Giant Conference
Language is Infrastructure by Andrew Hinton
DUMB by Dan Klyn
Learn More about TUG Training
What before how.
The Understanding Group helps create delightful user experiences by bringing order to complex information spaces.
The problem with most websites is that people can’t find what they are looking for. They don’t know where to go next. They simply get lost.
The Understanding Group solves these problems with information architecture. From websites to enterprise data stores: we help people find what they are looking for and accomplish their goals by architecting intuitive information structures.
More about what we do
TUG helps you get the big picture.
Today’s websites must support many uses—from providing information to supporting complex transactions—and many types of visitors—from customers to partners to job seekers and more. Supporting all these needs requires a well-structured process that gives you a thorough understanding of the big picture.
TUG's process starts by working to understand your business and the nature of the information you want to communicate. Then we conduct user research to understand the goals and desires of your audience. Finally, we develop a comprehensive set of plans for the structure of your site and the pages within it.
Learn more about how we do it...