Walk the talk
Upcoming Events & Workshops
February 7 - Convey UX - Andrew Hinton speaking
February 15 - World Information Architecture Day - Dan Klyn, Dan Cooney
March 26 - IA Summit - workshop by Andrew Hinton and Jorge Arango
March 27 - IA Summit - workshop by Jessica DuVerneay and Alberta Soranzo
May 15 - Big Apple Redux - Andrew Hinton speaking
June 11 - Giant Conference - Andrew Hinton speaking
June 13 - Giant Conference - Dan Klyn speaking
What before how.
Better user experience through information architecture
The Understanding Group helps create delightful user experiences by bringing order to complex information spaces. The problem with most websites is neither how they look nor with technology. The problem is how they’re organized. People can’t find what they are looking for. They don’t know where to go next. They simply get lost.
The Understanding Group solves these problems with information architecture. From websites to enterprise data stores: we help people find what they are looking for and accomplish their goals by architecting intuitive information structures.
More about what we do
TUG helps you get the big picture
Today’s websites must support many uses—from providing information to supporting complex transactions—and many types of visitors—from customers to partners to job seekers and more. Supporting all these needs requires a well-structured process that gives you a thorough understanding of the big picture.
TUG's process starts by working to understand your business and the nature of the information you want to communicate. Then we conduct user research to understand your audience. What are their goals and desires? Then, we develop a comprehensive set of plans for the structure of your site and the pages within it.
Learn more about how we do it...