The Understanding Group

"The problem with most websites is not with either how it looks or with technology. The problem is how they’re organized."
Information

n. data or facts, anything you want to
communicate (increasingly in digital form)

Architect

n. a person skilled in the art and science
of building: a planner or designer

Information Architect

n. a person skilled in the art and science of planning, designing, and building places for information

Architect
Before You
Build.

TUG InfoGraphic We understand your
business
We understand your
audience
We facilitate your
understanding

What before how.


Better user experience through information architecture


The Understanding Group helps create delightful user experiences by bringing order to complex information spaces. The problem with most websites is neither how they look nor with technology. The problem is how they’re organized. People can’t find what they are looking for. They don’t know where to go next. They simply get lost.

The Understanding Group solves these problems with information architecture. From websites to enterprise data stores: we help people find what they are looking for and accomplish their goals by architecting intuitive information structures.
More about what we do





TUG helps you get the big picture


Today’s websites must support many uses—from providing information to supporting complex transactions—and many types of visitors—from customers to partners to job seekers and more. Supporting all these needs requires a well-structured process that gives you a thorough understanding of the big picture.

TUG's process starts by working to understand your business and the nature of the information you want to communicate. Then we conduct user research to understand your audience. What are their goals and desires? Then, we develop a comprehensive set of plans for the structure of your site and the pages within it.
Learn more about how we do it...