Walk the talk
Upcoming Events & Workshops

April 24 - Webinar with RubensteinTech
Step 1: Understand Your Audience - Personas Development 101 by Daniel Eizans and Jessica DuVerneay

May 6 - West Michigan Design Week
Keynote: Insights from Richard Saul Wurman

May 7 - TEDx Grand Rapids
Dan Klyn, Richard Saul Wurman

May 7 - Confab Central
Mental Modeling for Content Work by Daniel Eizans

June 11-13 - Giant Conference
Language is Infrastructure by Andrew Hinton
DUMB by Dan Klyn

Learn More about TUG Training

What before how.



The Understanding Group helps create delightful user experiences by bringing order to complex information spaces.

The problem with most websites is that people can’t find what they are looking for. They don’t know where to go next. They simply get lost.

The Understanding Group solves these problems with information architecture. From websites to enterprise data stores: we help people find what they are looking for and accomplish their goals with intuitive information structures.
More about what we do





TUG helps you get the big picture.



Today’s websites must support many uses—from providing information to supporting complex transactions—and many types of visitors—from customers to partners to job seekers and more. Supporting all these needs requires a well-structured process that gives you a thorough understanding of the big picture.

TUG's process starts by working to understand your business and the nature of the information you want to communicate. Then we conduct user research to understand the goals and desires of your audience. Finally, we develop a comprehensive set of plans for the structure of your site and the pages within it.
Learn more about how we do it...

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All messages are sent to TUG's President, Bob Royce. If you'd prefer, please
feel free to email Bob directly at bob@understandinggroup.com.

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