n. data or facts, anything you want to
communicate (increasingly in digital form)
n. a person skilled in the art and science
of building: a planner or designer
n. a person skilled in the art and science of planning, designing, and building places for information
business We understand your
audience We facilitate your
Walk the talk
Upcoming Events & Workshops
July 15 & 22 - Lean User Testing: How to Write, Implement & Analyze Tests to Improve Your Product
Learn More about TUG Training
What before how.
Better user experience through information architecture
The Understanding Group helps create delightful user experiences by bringing order to complex information spaces. The problem with most websites is neither how they look nor with technology. The problem is how they’re organized. People can’t find what they are looking for. They don’t know where to go next. They simply get lost.
The Understanding Group solves these problems with information architecture. From websites to enterprise data stores: we help people find what they are looking for and accomplish their goals by architecting intuitive information structures.
More about what we do
TUG helps you get the big picture
Today’s websites must support many uses—from providing information to supporting complex transactions—and many types of visitors—from customers to partners to job seekers and more. Supporting all these needs requires a well-structured process that gives you a thorough understanding of the big picture.
TUG's process starts by working to understand your business and the nature of the information you want to communicate. Then we conduct user research to understand your audience. What are their goals and desires? Then, we develop a comprehensive set of plans for the structure of your site and the pages within it.
Learn more about how we do it...