We Help Clients Plan and Design Digital Products

TUG helps teams plan and design apps, websites, portals, and physical products that are easy-to-navigate and resilient over time. Confusion is costly, but when your product teams work with TUG, you’ll gain clarity around a strategy reflecting who you truly are, clarity about what users need from your systems, and testable prototypes of solutions.

Over the last fifteen years we have helped companies from small non-profits to fortune five companies in:

• Effective website redesign

• Tangible, stable digital strategy

• Gaining deep user insights

• Coherent product development

• Resilient and usable taxonomy and ontology creation.

Plan it Together, Understand Your Users, and Design Your Digital Place

Our core competencies—Digital Strategy, Evaluative and Generative Research, and Digital Design – are key components of how we deliver results for our customers.

Make the Complex Clear in Strategic Planning –  We build trust within organizations so you can pursue and solve complex strategy problems. Gain Alignment and Make the Complex Clear.

Hear Real Voices with Our Research – We support your strategy with meaning-focused, actionable qualitative research. Get Research that truly maps to strategy and design

Create High Value Digital Places – We then help your team by applying our deep understanding of architecture and design to help your team to create a resilient, useful, effective digital place.

If you’re ready to start, or want to talk to us directly, just drop us a line for a free consultation today.

How We Do It: What Before How

Refined over hundreds of projects, our PASS process (Program, Analysis, Synthesis, Sustain) works to align your team around the key questions of what needs to be done overall—before focusing on how it might be done.

What we do is a lot like the stepwise progression people follow when they build or remodel buildings, moving from what to how: What do you want? What do you have? What do people do today? What should be better? What changes are required? How will it be built? How do you care for it? 

By taking this approach, we ensure that key, deep questions are answered in order to make sure that the design and constraint discussions that follow are always aligned with the broader needs of the project and the organization.
Learn More about our Process, or if you want a free consultation about your particular problem or need, just drop us a line.