Define Stakeholder Goals. The architecture and planning phase in the construction industry is recognized as a critical part of any project. ACI approached its website redesign with the same rigor.
ACI has a diverse set of stakeholders, from the full-time team running day-to-day operations, to industry professionals volunteering their expertise as board members. TUG engaged with ACI in deep discussions to define and prioritize project goals and measures of success with key stakeholders.
Decide Together. At TUG, when we start collaborating on a new project, we use intention models to help frame the discussion of what would be good to do as well as to capture the collective intent of stakeholders and project owners. It is important to note that the two sides of the continuum are not mutually exclusive: they both represent essential aspects that need to be addressed.