Information architects provide the vision and leadership for realizing complex projects. We’ve adapted the basic process used by architects in the physical world to guide our work with digital places: Programming, Analysis, Synthesis, and Specification.
This methodology is highly collaborative and includes time for alignment between you and your stakeholders, all along the way. TUG’s PASS framework works well on projects with multiple stakeholders, complex information, and diverse audiences.
In the Programming phase, we focus on establishing clearly the “Why” and “Who” for the site. Organizational goals are articulated and prioritized, the audience is clearly identified, and the ultimate measures of success—key performance indicators (KPIs)—are agreed upon. Activities in this phase may include:
During the Analysis phase, it’s important to learn about your external audiences, and research how your users approach your current site. We evaluate the website and its information architecture, and we benchmark it against your competitors. Analysis activities may include:
In this phase we take into account what we’ve learned so far and synthesize the details into high-level models that represent both user needs and a high-level information architecture—the “What.” Synthesis outcomes can include:
Finally we focus on the “How,” or the way in which the goals will be achieved through site structure and performance. Typical deliverables for the Specifications phase include:
Curious about how this works? Take a look at some of the work we’ve done for our clients: our process can be scaled to meet the needs and budget of organizations large and small.