The Understanding Group

Dan Klyn

Dan KlynDan KlynInformation Architect & Co-Founder
dan@understandinggroup.com

Dan started working as an information architect in 1997, and has become highly skilled through fourteen years of practice in agency, e-commerce and non-profit contexts. An engaging and passionate advocate for the craft, Dan balances IA practice with teaching graduate students information architecture at the School of Information at the University of Michigan.

Before co-founding TUG, Dan developed information architecture, e-commerce strategy and design for brands such as American Girl, Harley-Davidson, Brookstone, NOOMA and TJ Maxx and manufacturers including Herman Miller, Seagate and Lumber Liquidators. Elected to serve in 2010, Dan about to finish a 2-year term as Director of the Information Architecture Institute.