Dan KlynInformation Architect & Co-Founder
dan@understandinggroup.com
Dan started working as an information architect in 1997, and has become highly skilled through fourteen years of practice in agency, e-commerce and non-profit contexts. An engaging and passionate advocate for the craft, Dan balances IA practice with teaching graduate students information architecture at the School of Information at the University of Michigan.
Before co-founding TUG, Dan developed information architecture, e-commerce strategy and design for brands such as American Girl, Harley-Davidson, Brookstone, NOOMA and TJ Maxx and manufacturers including Herman Miller, Seagate and Lumber Liquidators. Elected to serve in 2010, Dan about to finish a 2-year term as Director of the Information Architecture Institute.
Recent Posts by Dan Klyn
- What before How: Finding a Home for Information Architecture – IA Summit Talk- Dan Klyn’s Ignite Talk From Reframe IA: Dutch Uncles, Ducks and Decorated Sheds
- Half-Day Understanding Information Architecture Workshop in Ann Arbor – Thank-you!
- TUGging Into The Bay Area Week of December 9
- Video from AIA Michigan Annual Meeting

Dan KlynInformation Architect & Co-Founder
Bob RoycePresident & Co-Founder
Dan CooneyInformation Architect
Jessica DuverneayInformation Architect
Dan EizansInformation Architect
Joe ElmendorfInformation Architect
Andrew HintonInformation Architect
Kaarin HoffInformation Architect
Kris McNeilInformation Architect
Paul MetlerOperations Manager
Daniel O'NeilBusiness Analyst
Peter MorvilleStrategic Advisor & Information Architect