Archetypes of User Intention Workshop

If you are looking for the private course for your team, email us here.

People come to websites and apps with a variety of postures that can be mapped back to their intentions. Tuning the structures of your digital places to anticipate those intentions will result in increased navigational efficiency, instill a clearer understanding of relevant options, and provide better overall satisfaction.

Learn TUG’s method for modeling the intentions of people with Archetypes as a way to make better digital places. The Archetypes modeling method is especially geared toward redesigning an existing digital place or those bringing together two or more separate existing places into one coherent whole.

Standard pricing is $500 USD. We offer discounts for students, small businesses, and non-profits as well as honoring Parity Purchase Power pricing. Past participants can also retake the workshop at no cost—contact us for more details.

When
can I attend?

Workshop Dates:
Week 1: Thursday, March 13, 2025
Week 2: Thursday, March 20, 2025

Workshop Time:
12–3 p.m. Eastern Time (ET)

Includes:
6 hours of workshop
1 hour of 1:1 Ask Me Anything with a TUG Instructor (scheduled individually)

Who
is this for?

This workshop is the perfect fit for designers, strategists, information architects and anyone on a mission to refine digital places to better support human thriving.

Why
would you attend?

By learning this new method, you’ll be able to:

  • Identify the finite and bespoke postures of people as they engage with any given digital place and use this model to tune the structure to anticipate their needs 

  • Audit and ensure requirements coverage against real world needs

  • Align user objectives with organizational objectives

  • Ensure the essential artifacts that define your digital place are informed by user intentions; the sitemaps, structural design, content, and site navigation

  • Learn a new tool to help guide planning and implementation for strategists, designers, and information architects

What
are the specific details?

Part 1 - Intro + Jobs (3 hours)
- Introduction: Why Jobs + Archetypes
- Lecture: The Art of Auditing Jobs
- Activity: Hands-on Job Auditing

Part 2 - Archetypes + Application (3 hours)
- Lecture: The Process of Creating Archetypes
- Activity: Hands-on Archetype Creation
- Wrap Up: Examples of applying Archetypes and testing new informed structures

How
have others felt about it?

Here are just a few quotes from the feedback we’ve received from past workshop attendees:

“I learned a comprehensive way of modeling, organizing, and evaluating the jobs to be done for specific cohorts of users as they interact with an experience.”
— UX Manager
“It has provided me a new insight on how to move from research to synthesis and design and it’s all connected. JTBD and Archetype are new learning for me and compels me deep dive.”
— Principal UX Consultant
“I took away the process of auditing a product for “jobs” users hold, how to sort and compile those jobs using the audit and user interviews, and distilling those categories as archetypes. The archetypes can then be used to structure UX around user needs.”
— Lead Designer

Ready to Get Started?

Not ready to register? Download the poster for a short how-to on working with Archetypes.