Archetypes of User Intention Workshop
If you are looking for the private course for your team, email us here.
Places that anticipate the needs of people are better places.
People come to websites and apps with a variety of postures that map to their intentions. Tuning the structures of your digital places to anticipate those intentions results in increased navigational efficiency, a clearer understanding of relevant options, and better overall satisfaction. Learn TUG’s method for understanding the intentions of people as a way to make better digital places.
Standard pricing is $500 USD. We offer discounts for students, small businesses, and non-profits as well as honoring Parity Purchase Power pricing. Past participants can also retake the workshop at no cost—contact us for more details.
When
can I attend?
Workshop Dates:
Week 1: Thursday, August 08, 2024
Week 2: Thursday, August 15, 2024
Workshop Time:
12–3 p.m. EDT
Includes:
6 hours of workshop
1 hour of 1:1 Ask Me Anything with a TUG Instructor (scheduled individually)
Who
is this for?
This workshop is the perfect fit for designers, strategists, and anyone on a mission to create digital places that support human thriving.
Why
would you attend?
After completing this workshop, you will be able to:
- Identify a core sample of system nodes to audit a current digital place
- Create a well-formed job statement
- Perform a holistic jobs audit on your list of nodes
- Group jobs into archetypes
- Establish rationale and differentiation amongst archetypes
- Apply archetypes as an analytical lens to other design models
This workshop provides:
- The tools needed to create a bespoke set of archetypes for your context.
- The processes and guidelines for using the tools to go from a system audit to jobs to archetypes and beyond.
- An inspired imagination for how you can use archetypes to amplify existing artifacts and deliverables that are a part of your current design process.
What
are the specific details?
Part 1 - Intro + Jobs (Week 1 - 3 hours)
- Introduction: Why Jobs + Archetypes
- Lecture: The Art of Auditing Jobs
- Activity: Hands-on Job Auditing
Part 2 - Archetypes + Application (Week 2 - 3 hours)
- Lecture: The Process of Creating Archetypes
- Activity: Hands-on Archetype Creation
- Wrap Up: Finalizing + Applying Archetypes to your Design Practice
How
have others felt about it?
Here are just a few quotes from the feedback we’ve received:
“I learned a comprehensive way of modeling, organizing, and evaluating the jobs to be done for specific cohorts of users as they interact with an experience.”
“It has provided me a new insight on how to move from research to synthesis and design and it’s all connected. JTBD and Archetype are new learning for me and compels me deep dive.”
“I took away the process of auditing a product for “jobs” users hold, how to sort and compile those jobs using the audit and user interviews, and distilling those categories as archetypes. The archetypes can then be used to structure UX around user needs.”
Ready to Get Started?
Not ready to register? Download the poster for a short how-to on working with Archetypes.