Architect Before You Build

Better user experience through information architecture.

I want great IA content.

What We Do

We help you create delightful user experiences

and bring order to complex digital places.

Places that are useful

People find what they are looking for.
Get their job done. Buy more products.

Places that are scalable

New content is sensibly placed. Navigation stands the test of time. You’re still happy with your site in a year.

Places that are delightful

People enjoy going to your website. Your message is clear. Your audience is engaged, your brand enhanced.

How We Work

We understand your Business

We understand your


First, we work to understand your business, your information environment, and how you define a successful customer relationship.

We understand your Audience

We understand your


Then we build a research plan for understanding your audiences and what they need to have a successful experience with your site.

We facilitate your Understanding

We facilitate your


Finally, we model the specs of everything we’ve learned together so your team can build a scalable and useful site that delights your visitors.

People We Serve

Who We Are

The Understanding Group is a multi-disciplinary team of highly skilled information architects, researchers and strategists. We are passionate about the power of information architecture as a lens for problem solving.