We empower our team to design digital places that are resilient, useful, and beautiful through the core values expressed in TUG’s pace layers. 

The Understanding Group (TUG) is about people empowering people to serve other people. It’s all about people, as reflected in the “pace layers” of TUG.

Everybody matters. When everyone is treated as a principal, creativity emerges, and problems get solved in a balanced way. The more varied and diverse the people involved, the better. 

We do something valuable. Profit is one sign of value, but TUG is about people, and our ultimate measure of success is how well we honor others with our actions and words. We succeed when love wins. 

We emphasize a strengths-based management approach that helps our team identify and cultivate employee passions and goals. We teach TUG Leaders to be wholehearted in their methods: to take responsibility for finding the potential in people and having the courage to develop that potential.

For over a decade, organizations have trusted us with their digital places. TUG was started in 2011 with the goal of making the complex clear using information architecture. With an office in Ann Arbor and satellite employees across the country, we employ over a dozen people and collaborate with a network of trusted associates who complement our team as needed. The typical profile of a TUG consultant is a professional with a master’s degree from a school of information. However, our team is diverse, with a wide variety of expertise, including:

TUG offers complete consultation services for digital strategy, design, and research—all powered by information architecture. We love nothing more than helping people understand one another and solve digital problems together. If this sounds like something you’d like to do with us, ask yourself if you are a person who:

• Wants a space to learn and grow in the field of information architecture

• Is curious and wants to make complex things clear for other people

• Can add to our fun and collaborative environment

If you answered yes to the above, then an opportunity at TUG might be what you’re looking for. Working here is an intellectual adventure; we are a very skilled group of information architects, designers, authors, speakers, and strategists. Our adventures are exciting, but they also stretch you in ways you weren’t first considering. Those open to it will both learn and be challenged here. TUG is a place for the curious wanting to make a complex world a bit more clear.

Does this sound like you? Consider joining us.