Better Qualitative Feedback with SQUACK

It’s an age-old research dilemma: how do you get fast, tangible feedback that is easy to understand and apply? The SQUACK critique method is uniquely design to answer this question.

In this presentation, you’ll hear how TUG’s Emily Claflin collaborated with Julie Jensen, the creator of the SQUACK method, to use the method to help Fuller Seminary improve their students’ digital experience. We’ll show you how having SQUACK in your toolkit can:

  • Drive collaboration

  • Generate more specific and actionable feedback

  • Save time

  • Increase the quality of inputs for your final designs

After watching the presentation, join Emily for monthly office hours where you can ask questions about using SQUACK, challenges you might face in a SQUACK session, and the value SQUACK feedback brings to UX and IA work.

About the Presenters

Julie Jensen
SQUACK Creator

Julie Jensen conveyed the SQUACK feedback formula as a student editor, extended it as a journalism teacher in a prison, and evolved it as a UX leader at USAA, Microsoft, Amazon, Capital One and other firms. Julie created SQUACK to ensure feedback sessions provide actionable, clear, and motivational opportunities to harvest the capabilities of experts across disciplines. An internal speaker, Julie also coaches individuals and consults with teams to improve their communication, confidence, and processes.

Emily Claflin
Information Architect

As an information architect at The Understanding Group (TUG), Emily is passionate about finding ways to make information clear and useful. She excels at organizing content and finding strategic solutions to clients’ problems. Her experience teaching ESL classes and working in public libraries has provided her with unique opportunities to learn how people from all walks of life interact with information systems. She combines this insight with her expertise using plain language to design accessible, resilient systems.

Travis LaFleur
Information Architect

Travis is a multidisciplinary designer and information architect. He combines his passion for design, technology, and problem-solving to help businesses structure their information environments. His work focuses on facilitating sense-making and shared meaning across various contexts. Travis also has experience contributing his user-centered design expertise to marketing campaigns, websites, and mobile apps.