If a site tries to meet everyone’s goals equally, it will be mediocre and confusing. If you want a good site that holds together over time, use a performance continuum to address these tensions and agree on how to balance the conflicting demands.
Read moreCreating a Purpose-Driven Taxonomy
A top-down approach is not always the right tactic, and purpose-driven, bottom-up activities have a place at the taxonomy table.
Read moreBuilding a Better Agile Backlog With Models
Using modeling during agile software development can help produce better understanding for your clients and stakeholders, and alignment with the business.
Read moreSetting Artificial Intelligence Projects Up For Success
The need to let operational concerns drive technology is especially true with the emerging field of (AI). But you might never know this by talking with many data science teams…
Read moreThe Role Of Information Architecture In A Web Design Project
Many people start web projects by talking to web developers (the HTML coders), and put them in charge of leading the project. For small projects, this can work. But for larger projects, that’s a risky approach.
Read more