What We Do
We help clients plan and design complex digital websites, applications, software, and intranets.
Clarify Your World
The world is awash with data. Interconnected systems lead to an increase in the velocity, volume, and variety of information you work with in your digital maze. This leads to a variety of common problems:
Outdated systems and technical debt in the face of changing market dynamics
Misaligned stakeholder priorities lead to confusing customer journeys
Difficulty rolling out new systems and evolving processes
The Understanding Group will help you with a clear path forward by clarifying the complexity of your world. Through research and collaboration with your team, we will design digital solutions that are resilient, useful, and enjoyable to work with.
Understand Your Trade-offs
At the beginning of every project, TUG helps stakeholders clarify their intent by building a model of the key trade-offs to be balanced in the project. We work with each stakeholder individually, find patterns in and across their conversations, and then convene a half-day workshop to get people’s intentions for the project out of their heads, and into a shared model that everybody understands.
Map Your Territory
Project teams rarely possess adequate maps of the “technology territory” they seek to build in. The maps TUG develops help organizations see what they’ve always seen, and yet never seen. Not merely diagrams of the implementation of information systems: visual explanations that make what’s complex clear.
Proceed With Confidence
Significant structural change is terrifying. TUG helps clients gain confidence in the changes they need to make by building simple models and prototypes, and then testing with real end-users. These “dumb” models help everybody on the team feel smart, because understanding is power.
Digital Strategy, Research, Design, and Education
Our core competencies—Digital Strategy (including AI Strategy), Evaluative and Generative Research, Digital Design, and Education—are key components of how we deliver results for our customers.
Read more about our services:
Education
Seeing like an Architect
Or let's talk: