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What’s In Your Toolbox?

The classic pervasive seduction to designers has been to find a solution instead of the truth.
—Richard Saul Wurman

Understanding the truth about who your organization is and what you want to accomplish is the first step to building a digital place that your visitors will enjoy. Getting true alignment among stakeholders is challenging, but we’ve developed a number of helpful tools to help you get there.

They are part of a process we call “deciding together.”

In our blog posts this month, Kaarin, Andrew, and Somesh share how they use some of these tools in the early stages of a project: modeling helps clarify goals, and analytics provide real data about user behavior and experiences.

IA SummitIf you want to learn more about using modeling as a tool for understanding, register for the workshop that Kaarin, Andrew, and Joe will be giving on April 23 at the IA Summit in Minneapolis. If you’re new to information architecture and want to learn more, Dan Klyn will also be giving a workshop with Abby Covert called Information Architecture for Everybody.

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Practical Advice on Using Analytics

Somesh Rahul, information architect
by Somesh Rahul

In these two blog posts on web analytics, Somesh gives practical advice on utilizing web analytics to understand user behavior and architect desired user experiences.


Practical Uses for Conceptual Modeling

Kaarin Hoff, Information ArchitectAndrew Hinton, Information Architect

by Kaarin Hoff and Andrew Hinton

Andrew and Kaarin spoke recently at Detroit UX Meetup about using conceptual modeling to “make the invisible things visible.” This presentation is a preview into some of the topics they will be covering in their IA Summit Workshop in April.



Why UX Designers Need to Think Like Architects

User experience architect Rima Reda writes, “the work of a good architect is not just about designing a space that is beautiful. It’s about balancing aesthetics with usability—precisely what we are tasked with as user experience designers.”

Interaction Design Meets Architectural Thinking

Author Mikael Wiberg discusses similarities in architectural and interaction design, including a shared focus on supporting activities and the flow of people, information, and interaction.

To read Dan Klyn’s description of information architecture as the interplay of Ontology, Taxonomy, and Choreography, visit

Information Architecture: What it is and What an Information Architect Does

This high-level overview describes the work of an information architect, as well as some necessary skills and tools of the trade.

Sample Chapter of Understanding Context: Environment, Language, and Information Architecture

UX Matters shares a sample chapter from Andrew Hinton’s new book, Understanding Context: Environment, Language, and Information Architecture, in which he explores the principles and processes that shape and change context for users.


March 27, 2015: Los Angeles UX Meetup
Los Angeles, CA

Strategy & Structure: Doing it Right, and How You’d Know by Dan Klyn and Bill Holsinger-Robinson

April 22-26, 2015: IA Summit
Minneapolis, MN

Information Architecture for Everybody by Dan Klyn and Abby Covert
Practical Modeling: Making the Invisible Visible by Kaarin Hoff, Andrew Hinton, and Joe Elmendorf


Find out how you can put the what before the how on your next website redesign or e-commerce optimization project.

Contact Bob Royce at today to learn how information architecture can bring structure to your world and understanding to your site visitors.

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