When we started, the University of Michigan (U-M) Human Resources digital footprint spanned nearly 30 different sites. The primary website did not fully communicate the resources available to employees and retirees nor the value of working at U-M. TUG partnered with design firm Q Ltd to redesign and develop the website to improve findability and user experience for the University’s employees, job seekers, and retirees. The top navigation was re-architected to serve user needs and the new structural framework consolidates all 25+ previous HR websites within a simple, overarching taxonomy.

The American Concrete Institute (ACI), founded in 1904, is the world’s leading resource for concrete standards and education, with a diverse, global membership of 20,000 individuals and organizations. The ACI website was structured with a separate silo for each kind of user. While this seemed logical, it reduced the user to just one role, sending them down a predetermined path with all the decisions already made.

ACI partnered with TUG and the design agency Q Ltd for a website and brand initiative that culminated in developing a new responsive website, logo, tagline, and brand guidelines. TUG provided strategy, planning, and information architecture services. Key highlights were defining stakeholder goals and determining user expectations based on the four discovered user groups.