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The Understanding Group (TUG)

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Ann Arbor, MI, 48104
734-884-8255
Making The Complex Clear

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The Understanding Group (TUG)

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  • Problems We Solve
  • Who We Are
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Strategy & Structure at UXSTRAT 2014

November 9, 2019 Dan Klyn

Summary: At his talk for UXStrat in Boulder, Colorado, Dan Klyn covers four principles of digital strategy for producing useful and usable online environments.

In this 52-minute video on digital strategy, Dan Klyn covers four principles for producing thoughtful digital environments:

  1. Mapped intentions

  2. Meaningful arrangement

  3. Dumb models

  4. Meaningful vocabulary

You can view the slides from this presentation on SlideShare.

Tags klyn
← Strategy, Structure, Language & Infrastructure - Interact London 2014Strategy & Structure at U-M Communicators’ Forum →

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