Summary: Dan Klyn speaks to communications professionals at The University of Michigan, and shares how to ensure your strategy results in effective digital places.

Thanks to everybody who braved icy roads and freezing rain to attend today’s meeting of the U-M Communicator’s Forum. The freeway between Grand Rapids and Lansing was closed at 5:30 a.m. when I was trying to attend this event in person, so I back-tracked to our Grand Rapids studio and gave the presentation on digital strategy via Skype.

The presentation covers four principles for producing structures that embody and reflect a thoughtful strategy:

1. Mapped intentions

2. Meaningful arrangement

3. Dumb models

4. Meaningful vocabulary

You can download the slides for this talk on SlideShare.