Daniel Heck, TUG’s AI Ethicist, discusses the critical role of integrating artificial intelligence into higher education and its importance in setting the standard for how to do so ethically. Drawing on his insights from the recent Counselors to Higher Education Summit in Nashville, Daniel emphasizes the importance of authenticity, human agency, and building trust as cornerstones to integrating Artificial Intelligence into our work. Challenges and opportunities certainly exist when leveraging AI to enhance educational experiences. The focus, however, should be on leveraging AI to augment and enhance human understanding and interaction rather than to replace these human elements.