Intro to Information Architecture
If you are looking for the private course for your team, email us here.
Looking to enhance your skills and knowledge in information architecture and create more effective, resilient, and beautiful products or services?
Enjoy a fast-paced, fun time with Dan Klyn and other like-minded professionals for this Introduction to Information Architecture course. Based on 20 years of IA practice and instruction, this class was designed to equip you with the core skills and basic knowledge to create more effective, resilient, and beautiful products and services. Throughout the course, you’ll develop a more vivid understanding of how information architecture influences our work and discover the fundamental concepts and practices of IA. You’ll walk away with the importance of and the “how to” of employing information architecture practices in your work.
Standard pricing is $1000 USD. We offer discounts for students, small businesses, and non-profits as well as honoring Parity Purchase Power pricing. Past participants can also retake the workshop at no cost—contact us for more details.
When
can I attend?
This course runs for six weeks on Tuesdays. There is no work required outside of the session, although you may want to put in some extra effort based on what you learn in each module. After registering online, you will receive an email from our team confirming your spot with additional instructions.
Course Dates:
Week 1: November 5, 2024
Week 2: November 12, 2024
Week 3: November 19, 2024
Week 4: November 26, 2024
Week 5: December 3, 2024
Week 6: December 10, 2024
Course Time:
12–2 p.m. Eastern Time
Who
is this for?
This course presumes no prior familiarity with information architecture. It’s appropriate for learners at every level and includes hands-on activities that build on each other throughout the course. The goal is to equip participants at any level with the tools to see, think about, and work with that will bring order to their work. Designers, developers, marketers, and product managers with some exposure to Information Architecture have found this course significantly improves their ability to design and support complex products and services.
Why
would you attend?
Attend this course if you’d like to:
Improve your ability to create and support complex products and services
Enhance your skills and knowledge of Information Architecture
Delve into the fundamental concepts and practices of IA
Create more effective, resilient, and beautiful user experiences
Gain an understanding of how information architecture influences the work we do
Foster durable stakeholder agreement by balancing stakeholder aims
See the architecture of complex systems and apply heuristic analysis to locate their significant features
What
are the specific details?
This is an online course, split into three modules, where we will provide you with a vantage point based on three framing questions: what good means, what things are, and how places work. By the end of the course, you’ll have significantly improved your ability to propose more preferable approaches to the design of complex products and services.
Module 1 - What Good Means
We’ll use case studies and how-to’s fashioned around fostering durable stakeholder agreement regarding what “good” means for a project.
We’ll look at a tool called In/Tension modeling which TUG created to balance stakeholder aims.
Module 2 - What Things Are
We’ll look at the Klyn/Resmini OTC theory to more adequately address the world we live in and how things exist in that world.
We’ll then learn to model those things in a complex system.
Module 3 - How Places Work
We’ll use the BASIC framework to see the architecture of complex systems.
We will then analyze complex systems using the same framework.
How
have others felt about it?
The content and exercises in this course have been refined through more than 20 years of continual improvement of the basic course in IA that Dan Klyn teaches at the University of Michigan’s School of Information. Variations of this course have been held at universities, conferences, webinars, and more. We are confident you will leave this course with the ability to make your complex projects more clear through Information Architecture.
Here are just a few quotes from the feedback we’ve received:
“It’s a marvelous course that helps in the pursuit of IA!”
“Dan is a truly great instructor who makes practical information readily available.”
“Joyful learning from industry experts and peers in a social setting.”
“TUG is a supportive, sharp, and engaging team. I will be taking more of their workshops in the future.”
“In the words of an old sales dog, among other things —it’s been PURE ROI. Kudos.”
“I wanted to review what I already knew about IA, consolidate some of it, go deeper into other concepts, and learn new stuff... The TUG team delivered on all of these and exceeded in so many ways.”
Ready to Get Started?
Not ready to register? Sign up for our newsletter to get the latest from TUG including upcoming courses and workshops.