1st Draft Of AIA ‘76 Keynote Fable

What follows is a transcript I typed up from part of a talk Richard Saul Wurman gave in the fall of 1975 at Ball State University.

The title of his talk was Works In Progress, and one of the projects he shared with the audience was the first draft version of what he described as a “keynote fable” - something he was writing for performance at his AIA ‘76 National Convention, which was to be convened in Philadelphia the following spring.

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Prototypes, Permission + Possession

Richard Saul Wurman loves dummies.

He always makes a “binding dummy” when he’s working on a book. I’ve seen him do it a few times now: he calls the print and copy department at Office Max (or wherever), and has them cut and glue a block of blank sheets of paper to his spec. More than once, he had to tell them what he wanted “was like a custom pad of paper” to help them understand what he was asking for.

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Peter Bradford's Visual Presentation Of AIA '76

Richard Saul Wurman has said to me on many occasions that Peter Bradford is the most under-rated graphic designer in the United States. Folx in the field of IA recognize Bradford’s name from the cover of The Information Architects in 1996, where he’s credited as editor. RSW’s collaboration with Bradford on things around IA goes back to the visual presentation of the 1976 AIA Conference in Philadelphia, of which RSW was chairman.

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The One Sentence RSW Built TED From - Stefan Sagmeister

I first heard RSW say the phrase If I Don’t Ask, I Won’t Get as part of his explanation for how it came to be that he’s able to do so much dope shit. Richard says this was how his father operated: by this motto. RS Wurman learned from ML Wurman that there’s always a better table at the restaurant. Always a better room at the hotel. And that is up to me to come up with the confidence to ask for what I want.

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