Digital Strategy
TUG provides digital strategy consulting powered by Information Architecture
We create models that help develop and clarify your strategy for websites, apps, and products. Our approach to artificial intelligence brings alignment to stakeholders and enables decision making.
Our digital strategy consultants will help you:
Cut through the fog of complexity and align your team with a clear program charter for your digital places
Establish governance and change-management programs to ensure success
Overcome misalignment and gain a clear picture of your world today
Mitigate risk by uncovering key dependencies between systems
Build an Excellent Digital Place
Building an excellent digital place requires more than making it look good. Visitors feel anxious and uncomfortable when the underlying structure is confusing and lacks coherence. Our strategy work gets below the surface to develop the conceptual scaffolding your initiatives need to be clear, coherent places that are good for people.
Together with your team, we will work through fundamental questions about the purpose and context of digital efforts and bring clarity to:
Organizational context. Why are we doing this?
User context. Who is served? What are the jobs they “hire” the site to do?
Service and engagement model(s). What needs to occur here? What parts of your complex ecosystem are in play? Where are the edges, and where should we focus?
Measures of success. How will we measure success?
Alignment around durable stakeholder agreement. How should we balance priorities and tradeoffs?
AI Strategy: Amplifying Human Potential, Advancing Missions
TUG partners with mission-driven organizations to develop and execute AI strategies that put people first:
Learn: Build your team's strategic AI literacy, focusing on aligning technology with human needs and organizational values
Enable: Create an AI-ready ecosystem that enhances your people's capabilities and optimizes mission-critical processes
Deploy: Implement AI solutions that drive meaningful outcomes, scaling your impact while preserving your organization's human touch
We bring clarity to complex AI landscapes, ensuring your technology investments serve your people and advance your mission. With TUG, your AI strategy becomes a catalyst for sustainable, mission-aligned growth.
What Clients Have Said
“Five years later, the strategy TUG helped us develop for rearchitecting our global website footprint is still serving as the foundation for our efforts.”
“TUG helped us sort through the complexity to successfully launch online places for multiple new businesses simultaneously.”
“TUG dives into really complex places, makes sense of them, and then displays back your world in ways you haven’t seen before.”
Digital Strategy Case Studies
What We Do
Our core competencies—Digital Strategy (including AI Strategy), Evaluative and Generative Research, Digital Design, and Education—are key components of how we deliver results for our customers.