Digital Design
TUG designs digital spaces with a clear sense of place
We leverage our roots in information architecture to design products that are easy for the customer to use, deliver value to the business, and provide the clarity that developers need to build efficiently.
Our design process will help you:
Ensure your visitors always know what they can do, where they can go, and how to get there
(Re)design digital systems to meet the needs of today
Integrate multiple systems into one coherent place
Understand the dependencies between your existing systems, processes, and people, and your new place
Reduce the risk of change
Many digital places are driven first by technology considerations, and only later is the human perspective considered. The result is a complicated and confusing experience for people using the site. From the perspective of your visitors, your digital place is made of information, not technology. Recognizing this is the key to designing resilient, useful, and enjoyable places.
Websites
Software + Apps
Products
Intranets
No matter what kind of digital place you need, TUG will help you design places that are good for people through a proven process, perfected over hundreds of projects. Our design service starts with Digital Strategy and continues forward with:
Research, both qualitative and quantitative, to understand how people interact with or want to interact with digital places. This ranges from analysis of web logs and analytics to remote interviews to ethnographic research in the context of use.
Mapping and modeling to clarify and align teams on user research findings. Using a variety of means, from personas to jobs-to-be-done to journey maps, we excel at turning observations into shared representations that guide and lead teams forward.
Taxonomy and content modeling to support findability, advanced search, personalization, and knowledge graphs.
Digital ecosystem structure and navigation, design, and modeling, from sketch to testable prototype, and on down to the site and page-level information architecture and user experience design.
“TUG is able to bring many parts and pieces together to a cohesive whole.”
What We Do
Our core competencies—Digital Strategy (including AI Strategy), Evaluative and Generative Research, Digital Design, and Education—are key components of how we deliver results for our customers.