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The Understanding Group (TUG)

201 South Main Street, Ste 802
Ann Arbor, MI, 48104
734-884-8255
Making The Complex Clear

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The Understanding Group (TUG)

  • What We Do
  • How We Work
  • Problems We Solve
  • Who We Are
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Determining What Good Means with Performance Continuums - UXStrat 2013

November 9, 2019 Dan Klyn

Dan Klyn gave a talk at UX Strat on “Determining What Good Means with Performance Continuums.”

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Media as Information Environment at Sketch Camp Chicago

November 9, 2019 Dan Klyn

Dan Klyn gave the keynote presentation at Sketch Camp—which explores the ways that media operates to create information environments. This article is a reflection on the experience.

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Strategy, Structure, Language & Infrastructure - Interact London 2014

November 9, 2019 Dan Klyn

Dan Klyn and Andrew Hinton present on information environments at the Interact London UX Design conference in October 2014.

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Strategy & Structure at UXSTRAT 2014

November 9, 2019 Dan Klyn

At his talk for UXStrat in Boulder, Colorado, Dan Klyn covers four principles of digital strategy for producing useful and usable online environments.

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Strategy & Structure at U-M Communicators’ Forum

November 9, 2019 Dan Klyn

Dan Klyn speaks to communications professionals at The University of Michigan, and shares how to ensure your strategy results in effective digital places.

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Talking About Context at CHI Atlanta

November 9, 2019 Andrew Hinton

Andrew Hinton shares slides from his talk about context at CHI Atlanta.

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The World is the Screen IA Summit 2013

November 9, 2019 Andrew Hinton

Andrew Hinton shares his slides from his talk at the IA Summit in 2013 on "The World is the Screen: The Elements of Information Environments."

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Top IA Lessons Learned in 2013

November 9, 2019 Jessica Duverneay

Jessica DuVerneay shares the top Information Architecture lessons she learned in 2013: Placemaking, bottom-up problem solving, and asking dumb questions.

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TUG Talk: Prototypes & Wireframes Workshop

November 9, 2019 Jessica Duverneay

Grant Carmichael and Jessie DuVerneay shared their favorite tools at an IxDA / Ladies That UX joint workshop focusing on prototypes and wireframes.

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Understanding Context: UXSTRAT 2015

November 9, 2019 Andrew Hinton

Andrew Hinton and Dan Klyn shares slides from their talk and workshops at UXSTRAT 2015 in Athens, GA.

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Video: IA for UXers Workshop at UX Week

November 9, 2019 Dan Klyn

Dan Klyn provides slides from the half-day workshop he taught on Richard Saul Wurman's five patterns as part of the extravaganza which is UX Week.

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How Values Shape Content Strategy

November 9, 2019 The Understanding Group

Daniel Eizans shares the slides from a talk he gave at TUG's open house in 2013 on how values shape content strategy.

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Video: Because McLuhan at WebVisions Chicago 2014

November 9, 2019 Dan Klyn

Dan Klyn talks at WebVisions Chicago about the power of the medium and information architecture, and how they affect the way people understand messages.

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“What Before How” at UX Camp and IUE 2015

November 9, 2019 Travis LaFleur

Travis LaFleur explains how The Understanding Group uses “What Before How” to frame their approach to user experience for website projects.

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What Before How: Making a Home for Information Architecture

November 9, 2019 Dan Klyn

Bob Royce and Dan Klyn share the slides from their 2013 IA Summit talk on "Making a Home for Information Architecture."

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Is It Usable Yet? World Usability Day 2013

November 9, 2019 Dan Klyn

Dan Klyn gave a talk for World Usability Day in Bristol on how information architecture makes things more usable.

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Modeling for Clarity - 2014 IA Summit

November 9, 2019 Joe Elmendorf

Information architect Joe Elmendorf presents at the 2014 IA Summit about using information models to improve your understanding of complex systems.

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Using IA to Solve Wicked Problems - World IA Day LA 2014

November 9, 2019 Jessica Duverneay

A recap of World Information Architecture Day 2014 in Los Angeles California: Using information architecture skills to frame and solve wicked problems.

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Listening to Data - Ann Arbor Data Dive 2013

November 9, 2019 Kaarin Hoff

Kaarin Hoff and Daniel O'Neil's give solid practical tips for listening to data. Data visualization starts with a conversation-based, data-driven strategy.

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Webinar: Personas 101, Or Understanding Your Audience

November 9, 2019 Jessica Duverneay

Personas for user experience are a proven tool to help us overcome internal biases and understand what it takes to address the needs of multiple audiences.

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