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For World IA Day 2021, TUG co-founder Dan Klyn was invited to give the closing keynote for Nomensa’s celebration in Bristol. Klyn’s counterproposal was to preach a brief sermon, to be followed immediately by Q&A with Nomensa co-founder and TUG’s beloved friend Simon Norris.
Read more“GPS at the scale of your living room” means that the location of every item in the environment is established, checked, and ongoingly mapped by sensors in devices including smartphones and smart speakers, and made available for incorporation into products and services. It’s not literally using global positioning satellites: it’s using data collected by sensors embedded in networked devices.
The advent of geo-spatial (GPS-like) technologies at livingroom scale shifts the conversation from an internet of things, to a matrix of emplacements. And it begs a corresponding shift in the focus of digital product designers from things to systems, and from spaces to places.
Read moreDaniel O’Neil reflects on the different kinds of cognitive approaches people use when confronted with certain kinds of information.
Read moreIf you aren’t clear about why you want to make a model, you’re not going to be able to create a useful model.
Read moreTUG’s been fortunate in so many ways in the 8+ years we’ve been in business. Among the earliest and most substantial has to do with how and where we got our name…
Read moreThe need to let operational concerns drive technology is especially true with the emerging field of (AI). But you might never know this by talking with many data science teams…
Read moreWhen designing systems, it’s easy to assume that we know what customers need, without making any real effort to validate our assumptions. But to design products, services and experiences that really hit the mark, we must first truly understand how people engage with the world…
Read moreAs with all of our projects, we began by setting out to understand the kind of place the World IA Day Global Coordinators wanted the archive to be…
Read moreWe here at World IA Day events in 2016 are in a new-ish field that isn’t well understood by the world. It would be a relief to have our own stereotype—for people to say, “He must be an IA!” What might that definition, that approach that defines us, look like? What IS the IA value proposition?
Read moreFrom Google Analytics to our merchant and fulfillment systems, insightful customer-centered marketing strategy is just a spreadsheet away! What is key about this explosion of data is that it requires an even greater commitment to story-driven strategic marketing. If data is not judiciously applied to the human narrative, marketing departments can be pushed into reactive, tactical activities against tiny bits of information. We think you should go big instead, and use the data for high-level marketing strategy and planning.
Read moreWe apply servant leadership to every element of our organization, from the ways that we help each other on our team to the way we approach our work.
Read moreRead more"In the past, it was possible to get along by doing a much better version of what you were doing previously. In the future, you're going to die on the vine if you do only a better version of what you're already doing. It will be increasingly important to explore alternatives, parallel ways of buying and selling ideas, services, products, et cetera, in brief transactions."
A photo of the wireframes that we were working on in the Grand Rapids office on June 22, 2011.
Read moreMany people start web projects by talking to web developers (the HTML coders), and put them in charge of leading the project. For small projects, this can work. But for larger projects, that’s a risky approach.
Read moreA 2018 press release for a WIAD video archive that is no longer available.
Read moreA recording of Dan Klyn giving the keynote presentation at Toledo Design Week 2015.
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