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The Understanding Group (TUG)

201 South Main Street, Ste 802
Ann Arbor, MI, 48104
734-884-8255
Making The Complex Clear

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The Understanding Group (TUG)

  • What We Do
  • How We Work
  • Problems We Solve
  • Who We Are
  • Learn From Us
  • Contact Us

UX and Business: Thoughts from UX STRAT 2013

November 9, 2019 Bob Royce

User experience and business must work together: UX firms need to show how experience is a performance measure on price/performance continuum.

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Setting up AI for Success with IA

November 9, 2019 Bob Royce

Artificial intelligence can be a benefit to your business, but only if you are asking the right questions before you start.

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What is the role of information architecture in a web design project?

November 9, 2019 Bob Royce

Websites are places made of information, and architecting information is harder to do than it seems on the surface. How do information architects do it?

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Need Clarity?

Do you have a complex world of information, people, processes, and technology in need of strategic support? TUG’s clients make better decisions, incur less risk, and achieve stakeholder alignment because they invest in better ways to organize and manage complex systems.

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